L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed

Why is L’Oreal interested in connected TV marketing? Because it’s worth it. But that doesn’t mean the beauty brand thinks the internet-enabled TV ad opportunity is unblemished yet. In this video interview with Beet.TV, L’Oreal’s SVP and head of media, Shenan Reed, a media agency veteran, opens up on how the company is navigating the […]

 

How Data Drive Creatives, Why Ecosystem Cleanup Will Impact Inventory: Shenan Reed Of Publicis Groupe

NEW YORK – Media agencies don’t have a lock on consumer data that informs their clients’ ad campaigns. And that’s a good thing to Shenan Reed, President & Chief Client Officer at Publicis Groupe. “It is fascinating to me that the creative agencies really want to have access to the data, and as media agencies […]

 

MEC’s Shenan Reed: Cultivating Walled Gardens, Watching For The Next Behemoth

CANNES – So many video ad units and platforms, so many ways to attribute value to those units. “Trying to figure out the value of a video ad unit depending on where it runs seems to be one of our challenges as an industry,” says Shenan Reed, MEC’s Chief Digital Officer for North America. And […]

 

Creative Revolution is Next: MEC’s Reed

The next revolution in media is going to have to occur in the world of creative, says Shenan Reed, president of digital at MEC. “We think there’s tremendous opportunity for more creative, more targeted creative,” she says. “We can really get granular with all of the targeting.” Digital and data, because they’ve become such powerful […]

 

Creative and Media Need to Pair Up From Start of Campaign, MEC’s Shenan Reed

FORT LAUDERDALE – The ideal partnership for media divisions and creative departments is to work together from the start of a campaign, says Shenan Reed, President of Digital North America at MEC, at the recent Beet.TV executive retreat in an interview with Ashley J. Swartz, CEO of Furious Corp. “Our job is to take creative and […]