Programmatic TV Has Turned A Corner: SMG’s Bertozzi

It is the medium most desired by programmatic ad-tech execs, who can sniff a slice of a $70 billion advertising industry. But TV is still only on the path to programmatic, not yet at full conversion. Still, one ad group man says the prospects for that tipping point are now looking a lot healthier, five years […]


Rubicon Links With Cadreon, Mediaocean To Facilitate Direct Programmatic Deals

Two new partnerships linking Rubicon Project with IPG’s Cadreon and workflow automation giant Mediaocean are a nod toward more direct programmatic deals for premium inventory in “well-lit environments,” says Rubicon’s VP of Sales for North America. Matt Greenberg describes Rubicon’s expanded involvement with Cadreon as the latest step in a relationship spanning about three years. Cadreon […]


Videology Eyes Programmatic’s Missing 99% With AT&T Deal, CEO Ferber explains

The emergence of programmatic ad trading technology in to digital video and TV has not yet garnered as many dollars as it has conversation. But that could change with deals like the one Videology has struck to power programmatic linear TV ads for AT&T. Announced last week, the deal will see AT&T allow a group […]


AT&T Unveils Programmatic Marketplace for Linear TV Powered by Videology

Advertisers will soon be able to buy linear TV advertising programmatically from AT&T in its 26 million homes, using data targeting that has been widely used for Web video. Advertisers will be able to bring their own data to a self-service, “private marketplace.”  They will be able to see results in a fully transparent manner, explains Jason […]


Can Programmatic And Guarantees Exist In Harmony? Answers from GroupM, Google, MediaMath, Target and Videology

VIEQUES, PR — So-called “programmatic” advertising – techniques for refining and automating advertising trading – grew up around real-time bidding, the instantaneous transactions that seem anathema to traditional upfront ad sales. But, as the technology has matured, it has also begun to allow for old-fashioned-style upfront buys – with all the added efficiency of programmatic. A panel […]


The Trade Desk Adding Self-Serve Programmatic TV Ad Buying

FORT LAUDERDALE — The company has lately been placing high on lists of the best places to work and the fastest-growing companies in America. Now Trade Desk advanced TV sales director Matt Mitchell tells Beet.TV in this video interview: “We are very close to releasing a self-service UI for executing programmatic TV buys. “We’re using a number of data sources […]


Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos

FORT LAUDERDALE — Although the advertising industry spent last year assessing ad tech vendor claims that addressable TV was ready for prime-time, things seemed to have settled in to a consensus in which many now realize the reality of wholesale change is not yet imminent. Ad agency SMG has already reported a tripling in client addressable […]


Sky’s AdVance Connects Ad Ops Across Screens: West

LONDON — European satellite operator, channel owner and telco Sky has been pioneering the cross-over of digital media and TV ad sales these last couple of years, notably launching Sky AdSmart, its addressable TV offering, allowing advertisers to target individual households. Then, in October, the company bowed AdVance, a suite knitting together data from across its many screens […]


Future Of Marketing Is Real-Time Addressability: SMG’s Glucklich

LONDON — This new year is expected to bring bigger developments in the enablement of buying TV ads with rapid decisioning, using programmatic technology. At least, that’s what ad agency SMG’s UK co-CEO Pippa Glucklich hopes. SMG’s use of addressable TV is taking off in the States. But that’s not the same in every market. “The UK […]


Programmatic TV Reaches “Operational” Turning Point, TubeMogul’s Todd Gordon explains

LAS VEGAS –  Todd Gordon, the longtime media agency exec specializing in advanced TV recently joined the video advertising software company TubeMogul.   In this interview with Beet.TV earlier this month at CES, he says that while real time bidding around television inventory is still some time off, the concept of audience buying by the […]


Rocket Fuel’s New CEO Targets DISH Moments

LAS VEGAS — He’s only been in the role a couple of months, but programmatic ad tech company Rocket Fuel‘s new CEO Randy Wootton expects a big trend. “Every marketer, especially every B2C marketer, is going to make decision in the next five years about their first-party data,” he tells Beet.TV in this video interview. How brands […]


Next for SpotX: Deeper Targeting via Integration with Lotame, Krux, others

LAS VEGAS – For SpotX, a leading supply side platform for premium video publishers, the new year will bring deeper targeting via closer collaborations with data providers such Krux and Lotame, says Jeremy Straight,  SVP for Partnerships, in this interview with Beet.TV We spoke with Straight at the CES show about partnerships for SpotX and prospects […]


SpotX Readies Expansion to Asia

LAS VEGAS — The last couple of years were pretty big ones for digital video supply-side advertising platform and programmatic marketplace SpotX. In July 2014, the big European broadcaster RTL Group acquired a controlling interest in the company. Then, last year, the outfit rebranded from its former name, SpotXchange, as it gained traction in Europe thanks to […]


After SpotX And Clypd, RTL Group Seeks More Investments In 2016

LAS VEGAS — Over the last couple of years, the giant European TV RTL Group has assembled a clutch of investments designed to advance its position in digital video. In the summer, the group even rolled them up in to a division called RTL Digital Hub. Now the Hub is on the hunt for more ad-tech acquisitions. […]


Targeted Media Could Optimize Marketers Into “Invisibility,” Warns GroupM’s Rob Norman

While extraordinary progress has been made with targeting ads to specific individuals — and with it considerable upside for both marketers and content owners, but there is a possibility that advanced targeting will leave out key audiences which are not known and can’t be addressed There is a chance that targeting could lead marketers to “invisibility” warns […]


Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb

FORT LAUDERDALE — The rapid development of advertising and marketing technology is allowing buyers to mash up disparate data sets to better inform campaigns. But don’t risk losing the expertise that comes with old-world data, says an advertising veteran. “In the past, you used Nielsen data for TV, print data for print, econometric data to look for correlations […]


Programmatic Auctions Don’t Cheapen TV Ads: DISH’s Sears

LONDON — Back in October, US satellite TV company DISH unveiled a test allowing advertisers to buy impression-by-impression ads on linear TV through a programmatic marketplace. Powered by IPON WEB and plugged in to programmatic marketplace vendors DataXu, RocketFuel and TubeMogul, the system was billed as an industry first. When programmatic and auction-based ad technology first took hold in the […]


Programmatic Audio Powers Emotional Data Ads: Havas’ Houssaini

LONDON — So far, “programmatic” systems of online ad trading have been applied to static display advertising and video advertising. Now, everyone’s talking about its value to TV advertising. But what about radio, music and podcasts? Havas is working with an audio exchange and other partners to deliver programmatic audio advertising in France and the Netherlands. […]


TV Squared Sees Ad Campaign Predictions In Its Future

LONDON — The software which powers decisions that fuel video and TV ad spending and targeting is getting more and more sophisticated. But what if it could actually predict the future? That’s what Edinburgh-based TVSquared is pushing toward. One of the company’s two main software pieces is ADvantage, a platform providing offering insight in to how […]


TubeMogul To Take Cross-Screen Planning Self-Service: Rondon

FORT LAUDERDALE — In November, video ad tech vendor TubeMogul unveiled software to let marketers plan their video and TV ad campaigns. In future, it aims to give users more control over the tool. The tool “will ultimately be self-service”, the company’s TV strategy senior director Oscar Rondon tells this Beet.TV panel discussion. “If you […]

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