FORT LAUDERDALE — “Out-of-stream” video ad tech supplier Teads is targeting global expansion in 2015, after it raised another $30m in funding in January.
Speaking with Beet.TV, North America GM Jim Daily expects “more expansion” this year: “We’ve opened up in the US. We’re going to be expanding further in to Canada and some other key markets. We’ve expanded in to Asia, with Seoul, Singapore and Japan.”
Teads claims to help web publishers, many of which find video production hard, meet advertiser demand for video inventory by placing auto-playing video ads between text paragraphs, alleviating them of the need to produce video to house pre-rolls.
Half of the new investment comes as venture from Gimv, Partech, Elaia and BPI, while the other half is a credit line from Bank of China, HSBC, BNPP and BPI.
Daily was interviewed at Beet.TV’s annual executive retreat by Furious Corp founder and CEO Ashley J. Swartz.