Advertising tech platform Innovid is rolling out real-time synchronized ads this year, says CTO Tal Chalozin at the recent Beet.TV executive retreat. As it expands deeper into targeting technology, Innovid has begun working with Cisco to bring tools to second screen apps by targeting ads to relevant keywords in the content of the show.
The Innovid server delivers a targeted ad based on what the Innovid-Cisco tools have analyzed about the on-screen content. This partnership is an example of the increasing use of both creative optimization and targeting based on data, and how the two are operating hand in hand. In fact, about half of programmatically-purchased video ads this year will be coupled with creative optimization from data to lift ROI, Chalozin predicts.
Innovid also linked up with Facebook late last year to deliver interactive and personalized video ads for Facebook’s platform. As part of that deal, Innovid is providing metrics on performance, such as awareness, engagement and completion rate.
Chalozin was interviewed by Ashley J. Swartz, CEO of Furious Corp.