Dutch video technology company Civolution says it has a recipe for helping advertisers stay in touch with consumers, even as they distract themselves from TV viewing with alternative media devices.
Civolution’s technology can trigger online ads in time with broadcast TV ads. It has recently rebranded it’s TV synch company as Teletrax.
“Let’s see you see Nike on the first screen – within three seconds, you see Nike on the second screen,” says Stefan Maris, Global Products Manager.
“That’s a really good way of amplifying your message. It’s also a reach tool and, on top of that, the frequency.”
Maris’ company has a global network of listening stations listening to TV signals at the broadcast head end level to understand what is really being broadcast.
He was interviewed at Beet.TV’s annual executive retreat by Furious Corp founder Ashley J. Swartz.