Giving people choices when it comes to television advertising sounds pretty straightforward, but it’s complicated by the fact that many viewers want an effortless experience. “This is why voice activation is working so well, because it’s actually the only thing easier than picking up a remote and pressing the buttons,” says Ben Winkler, Chief Investment […]
As someone who is responsible for television advertising sales, Joe Marchese is bullish on the medium. But as a viewer, he wants a lot more in return for his investment of time. “I love what advertising affords and supports content and storytelling,” but the current “incarnation of the market” has just been between publishers and […]
These days, the term “premium” typically accompanies the word “video.” But premium must also apply to viewer engagement with ads and the results that should accrue to advertisers, according to Pooja Midha. The new President of true[X] will share the company’s insights on how viewer interaction will transform the video ad business in a presentation […]
It took streaming video options and ad-free platforms to tip the scale, but the advertising industry has finally caught on to the importance of the viewer experience. “The big picture is that programmers are thinking today more about the user experience than they ever have before,” says OMD’s Ben Winkler, who will join a host […]
Phil Cowdell Global President, Client Services, GroupM Laura Desmond CEO, Eagle Vista Partners Kristin Dolan CEO 605 Christopher Geraci President, National Video Investment at Omnicom Media Group Walt Horstman SVP Advanced TV, TiVo David Kline President, Spectrum Reach, Executive Vice President, Charter Joe Marchese President, Advertising Reveuue, Fox Network Group Allison Metcalfe GM LiveTV, LiveRamp Pooja […]
MIAMI – The next generation of television—as represented by things like the ATSC3.0 standard—is now in sight. Then again, so is the moon. To hear panelists at the recent Beet Retreat Miami explain it, lunar landings might be easier to achieve than getting TV broadcasters en masse to quickly embrace the future. Asked by moderator […]
MIAMI – If you could change just one thing tomorrow that could speed up the advanced-television business, what would that be? Maybe nothing that would have an immediate impact on the way things were done—inertia being what it is—but it’s good to ponder the question anyway. This was the approach taken by Ashley J. Swartz, […]
MIAMI – As the advertising industry seeks to unify premium video and traditional television, there is a need for speed and there are speed bumps. Given these dynamics, it’s fair to ask whether consolidation on the adtech side will drive the most change or will it be the increasing demands of advertisers for greater outcomes […]
MIAMI — It is the “new oil” that is fuelling value creation in businesses across the world, and now the TV ad sales business is really getting its motor running on data. Advertisers’ own primary data, off-the-shelf datasets and more… a new world of viewer information has opened up to make TV ad targeting to […]
Under the partnership announced this week between AppNexus and Tru Optik, publishers will be able to pre-segment their connected-TV inventory and have private marketplace deal ID’s to control access to the inventory. “From a technological and logistical standpoint, it’s really a huge step forward for the entire industry,” says Andre Swanston, CEO and Co-Founder of […]
Program Agenda: Wednesday, November 15 Meet the Retreat | noon – 3:00pm Informal networking for all participants plus speaker prep with moderators. Pool deck. Other meeting place is the hotel libreary on the second/mezzanine floor. Separately, one-on-one video interviews in the production room. Registration | 3:30 – 3:50pm George Foyer, Level E Session Begins in George […]
Creation of a shared, collaborative media ecosystem is limited only by the willingness of buyers, sellers and everyone in between to work together to solve individual and common problems. Videology Chairman and CEO Scott Ferber believes there is no better venue in which such competitive camaraderie can be nurtured than Beet Retreat Miami 2017, where […]
The Keynote Speakers Matt Bayer, SVP, Advanced TV & Cross Screen, Cadreon/IPG Jonathan Bokor, Director of Precision Video, Publicis Media Exchange Kristin Dolan, CEO, 605 Scott Ferber, CEO, Videology Nick Jezarian, Media Director, Target Raghu Kodige, Chief Product Officer & Co-Founder, Alphonso Jakob Nielsen, CEO, Finecast, GroupM Jonathan Steuer, Chief Research Officer, Omnicom Media Group […]
VIEQUES, PR — The IAB may have a list of standard ad formats, the hymnsheet that the online advertising industry sings from. But ad formats are changing every day. Publishers and platforms go on tinkering with offering new ad experiences in a never-ending quest to push the boundaries and increase consumer attention. But what happens when […]
VIEQUES, PR — Video ad-tech vendors have spent the last couple of years sniffing around the TV industry, hoping to start processing even a fraction of the $75bn US TV advertising industry in the same way they have begun gobbling up online video ads. But a new rationalism has recently dawned on the vendor community, and ad-tech […]
VIEQUES, PR — One of the world’s largest international TV operators is three years in to an addressable advertising roll-out that has to happen differently across 14 markets but has to be innovative nonetheless. But Liberty Global’s advanced advertising MD thinks he has found a way to keep things simple whilst also being disruptive and going […]
VIEQUES, PR — Traditional linear TV may not be internet-connected, but that doesn’t mean so-called “programmatic technology” cannot be used to better target TV ad buys all the same. Over the last year, Videology, a company providing software for addressable advertising across TV and video, saw a 840% increase in the number of linear TV impressions available to be […]
VIEQUES, PR – As the world’s largest international television and broadband company rolls out new set-top boxes to facilitate addressable advertising, Liberty Global is focusing on “attention economics.” This departure from simply looking at content consumption is the outgrowth of the company’s ever-evolving data science capabilities. “The industry has been talking about this around the […]
VIEQUES, PR – With several years of addressable television, digital ad serving and analytics experience under its belt, Sky TV has committed to rolling out its Sky AdSmart addressable platform throughout its five-country footprint between now and the end of 2018. One key competitive advantage is that it only charges advertisers for impressions that garner […]
Name Twitter Handles Adam Shlachter @shlaq @publicismedia Amy Young @google Andre Swanton @AndreSwanston @Truoptik Andres Claudio @Hearts_Science Andy Plesser @Beet_TV Armine Khan @WideOrbit Arthur Mimnaugh @amimnaugh @adobe Ashish Chordia @alphonsoinc Ashley J. Swartz @RedFuryNYC Ben Tatta @605Data Boaz Cohen @boazcn Brian Berner @Spotify Brian Danzis @Bldanzis @Spotify Carl Fremont @cfdorset Charlstie Veith @605Data David Porter […]