AppNexus Partnerships Tool Up For Programmatic TV

It has been providing programmatic advertising buying services for a decade. But now AppNexus’ video efforts are kicking up a gear. At its customer summit in New York, the company made three announcements it hopes will make it easier for advertisers to buy ads in over-the-top and connected TV environments: Direct integration with Pluto TV and TUBI. […]

 

How Ads.txt Will Help Clean The System: AmNet’s Muldoon

Over the last few years, the digital advertising world has become incredibly complex, and – perhaps us coincidentally – fairly rife with fraudulent buys, too. So leave it to a simple little text file to clean up the whole sorry mess. That’s what the IAB Tech Lab is aiming to do with its Ads.txt initiative […]

 

LiveRamp’s Clinger On The Quest For A Single, Standard Cookie

In a digital advertising world increasingly dominated by Google and Facebook, there is still a clutch of large-scaled ad-tech platforms that give the duopoly a good run for its money. But is the two giants’ lead unassailable if those platforms continue working alone? That is a question three of them set out to answer this […]

 

GroupM’s Warner Hopes Consolidation Will Clean Ad Supply Chain

It is barely a year since a hard-hitting ANA report blew the lid off practices in which US advertising agencies were accused of keeping up to 20% of clients’ media budgets for themselves after engaging in “pervasive” kick-backs and rebates. Some agencies have sought to demonstrate they are cleaning up not only their own practices but also […]

 

AppNexus’ O’Kelley Fires Up Machine Learning-Powered DSP

For a business that moves so quickly these days, some things sure do go slowly. Case in point – AppNexus’ rebooted demand-side platform (DSP). A whopping four years in the making, the ad-tech company finally unveiled the “AppNexus Programmable Platform” (APP) this week. But, in this video interview with Beet.TV, CEO Brian O’Kelley says he thinks […]

 

AppNexus, Tru Optik Deal Delivers Audiences In 75 Million OTT Households: Tru Optik’s Andre Swanston

Under the partnership announced this week between AppNexus and Tru Optik, publishers will be able to pre-segment their connected-TV inventory and have private marketplace deal ID’s to control access to the inventory. “From a technological and logistical standpoint, it’s really a huge step forward for the entire industry,” says Andre Swanston, CEO and Co-Founder of […]