Pooja Midha

Marketing’s Proxy Problem: Can AI Finally Connect Media Investment to Real Business Outcomes?

23 Sep 2026

Viant’s Tim Vanderhook: When Nobody’s In The Room ‘Is Not An Impression, It’s An Invoice’

10 Aug 2026

Upfronts Still Matter: Pooja Midha Explains Why TV’s Biggest Sales Tradition Isn’t Going Anywhere

3 Jun 2025

Mentors Can Play Key Role in Women’s Workplace Advancement: Effectv’s Pooja Midha

17 Dec 2024

Addressable TV Unlocks Precision Audience Targeting Across Screens: Effectv’s Pooja Midha

3 Dec 2024

Addressable TV Offers Scale and Impact for Advertisers: Effectv’s Midha

15 Sep 2024

Transformation Of TV Highlights: Teads, VIZIO, Disney, MNTN, Effectv & Telly Execs On Addressable, Outcome-Driven Ads

19 Sep 2023

Comcast’s Pooja Midha On Ad Innovation at Effectv

8 Aug 2023

TV Market Needs Next-Generation Standards: Comcast’s Pooja Midha

16 Dec 2021

Voices From the #BeetRetreat: Charting the The Way Forward for the TV Biz, Chats with Denise Colella, Pooja Midha, Zach Rodgers, Sean Buckley, Matt Spiegel, Jon Watts on the #BeetCast

13 Dec 2021

Multiscreen TV Drives Changes in Ad Sales: Comcast’s Pooja Midha

13 Dec 2021

Privacy Depends On Data Security: Comcast’s Midha

8 Dec 2021

Finding Success While Feeling “Alone,” My Conversation with Pooja Midha

17 May 2021

Pooja Midha Joins Comcast Advertising, Following Her “North Star” to TV Transformation

11 Mar 2021