Sky’s Addressable TV Platform Aims To Be ‘Easy And Transparent’, says Group Director Jamie West

COLOGNE – Sky TV is developing a portal for advertisers to plan their addressable television campaigns. Just don’t say it’s about “biddable” inventory. To Jamie West, Group Director of Advanced Advertising at Sky, programmatic transactions in the broadcast world are about automation. The notion of biddable inventory is not “particularly relevant for a broadcast world,” […]

 

Sky TV’s West On Data Enablement And The Five-Country Rollout Of AdSmart Addressable

VIEQUES, PR – With several years of addressable television, digital ad serving and analytics experience under its belt, Sky TV has committed to rolling out its Sky AdSmart addressable platform throughout its five-country footprint between now and the end of 2018. One key competitive advantage is that it only charges advertisers for impressions that garner […]