Audio Is Turning Up The Volume For Advertisers: Tru Optik’s Wiesenfeld

In the last couple of years, most of the noise about digital ad targeting has been made at the intersection of two channels – video and mobile. But the growth in streaming audio consumption, coupled with the capabilities it affords, is drawing new advertiser interest, reinvigorating an old format. In this video interview with Beet.TV, […]

 

TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching

TransUnion will continue its expansion from providing consumer financial profiles into powering advertising transactions with audience data, by fully acquiring Tru Optik. Tru Optik is a data marketplace and management platform that includes the behavior of more than 80 million homes on connected TV, streaming audio and gaming. Deal terms were not immediately disclosed. TransUnion […]

 

COVID-19 Propelled Ads’ ‘Flight To Safety’: Tru Optik’s Swanston

Early in the coronavirus pandemic, we knew that global lockdown and economic threat would soon be detrimental to ad spending. But it seems not every platform has suffered from the virus’ effects. In this video interview with Beet.TV, one ad-tech exec says streaming TV has actually seen positive COVID-19 growth. ‘Flight to safety’ “There was […]

 

Andre Swanston Shares His Experiences, Lessons and Hopes for Society in this Beet Series Debut

Having been mostly silent over the past 10 years about his experiences with racial discrimination and police abuse, Andre Swanston, CEO and co-founder of over-the-top data marketplace Tru Optik, has shared many of these with his colleagues in a personal letter, and here, in this interview with Beet.TV Like many young black men, Swanston has […]

 

Pandemic Has Moved The OTT Industry 18 Month Ahead, Tru Optik’s Andre Swanston

STAMFORD,  CT —  The dramatic uptick in OTT viewing during the pandemic, has acelerate the medium by some 18 months, observes Andre Swanston, CEO and Founder of Tru Optik in this interview with Beet.TV The company provides an identity resolution that powers the streaming media ecosystem. The company works closely with data giant Transunion in […]

 

Tru Optik Draws A Line From TV To Smart Speakers: Swanston

SAN JUAN, PR — It turns out that many of the advanced software practices being applied to the advanced TV landscape in order to better target and understand advertising deployments can also be useful in a media world without pictures. In this video interview with Beet.TV, Tru Optik CEO and co-founder Andre Swanston says his […]

 

Tru Optik’s New Privacy.tv Brings Privacy Control To OTT Ads: CEO Swanston

SANTA BARBARA — The emerging era of targeted over-the-top TV ads brings a consumer privacy challenge, says one vendor launching a new piece of technology to give consumers more control. In January 2018, Tru Optik, a technology vendor that offers a data management platform for over-the-top (OTT) TV advertisers, launched OptOut.TV, giving consumers a one-click […]

 

Tru Optik’s Swanston: Determine Household Makeup, Not Just Individual Identity

Amid growing concerns about tougher data privacy restrictions, give people the opportunity to opt out and they might just give you more information about themselves, according to Tru Optik’s Andre Swanston. “We knew very early on that privacy compliance was going to be something critical for the future of our entire business,” the CEO and […]

 

TransUnion Acquires People-Based Marketing Firm TruSignal

On the heels of its recent investment in OTT data specialist Tru Optik, TransUnion has acquired people-based marketing technology provider TruSignal. Both relationships will help to enhance TransUnion’s role as an “enabler” that helps map consumer identities in a complex, multi-platform world, says the Matt Spiegel, the company’s EVP of Digital Marketing Solutions and Head […]

 

Why Scale Matters For OTT Ads: Tru Optik’s Wiesenfeld

Compared with the outgoing medium of linear, analog TV, internet-connected over-the-top (OTT) transmission seems to offer unrivalled opportunity for advertisers to target and measure their ads, and to attribute those ads through to business lifts. But that opportunity could be squandered if marketers don’t use technology which has full sight of the addressable market. That […]

 

SpotX And clypd Integrate Platforms With Discovery, Fox Among First Partners

SpotX and clypd are integrating their platforms to enable media owners to manage audience-targeting campaigns across linear television, digital video and OTT using common audience targets. “The workflow capabilities are not to be understated. This is often a huge pain point for media owners,” says SpotX CRO Sean Buckley. “And also as we get into […]

 

$10 Million Tru Optik Funding Round Includes Partnership With TransUnion

Just shy of its sixth anniversary, Tru Optik has reached “an inflection point for us” with a $10 million venture round whose participants include TransUnion, with which Tru Optik will partner on data and privacy, says CEO Andre Swanston. The funding round for the provider of over-the-top targeting, measurement and privacy management was led by […]

 

Tru Optik Adds Kosinski And Bokor, Integrates With Oracle Data Cloud

As Tru Optik enhances its OTT Household Graph with audience data from the Oracle Data Cloud, it’s expanded its management ranks with the additions of Richard Kosinski as EVP of Sales and Jonathan Bokor in the role of Chief Privacy and Business Affairs Officer. Kosinksi’s digital background spans such media companies as Forbes, Yahoo!, Westwood […]

 

Data Is A Product: Turner, Tru Optik, NinthDecimal Execs Discuss

SAN JUAN — It’s now 13 years since the phrase “data is the new oil“, it is believed, was first uttered. Now we are living in a world which is swimming – or, perhaps, drowning – in the sticky, digital substance. For many in broadcasting, data is proving to be transformational to the way they […]

 

Getting Precise At The Household Level: Tru Optik’s Vermeulen explains Integration with Amobee

SAN JUAN, Puerto Rico — For some devices, ad targeting is all about profiling and reaching individual users with laser precision. The emerging online TV landscape is a little different. After all, television – at least, the one that persists in the corner or on the wall of a living room is a shared device. […]

 

Tru Optik’s Swanston On 8x Advanced TV Growth

We have seen new TVs come with curved screens – but what if the next shape in TV was hockey-stick? That is the growth trajectory the industry is now seeing in the realm of advanced TV advertising, the practice of serving TV ads targeted to individual viewers. “I think that the conversation has really shifted […]

 

Turn On, Tune In, Opt Out: How Tru Optik’s Swanston Enables Viewer Targeting Choice

LAS VEGAS — Amid the growing consumer awareness – and, in some quarters, discontent – over digital ad tracking and targeting, one TV ad-tech firm may have just one-upped the rest in the race to provide control. This month, Tru Optik, a data management platform which facilitates ads for connected TV platforms, launched OptOut.TV, giving […]

 

Advanced TV Measurement Under The Beet Retreat Microscope With Panelists From Forrester, Tru Optik, Inscape, Nielsen Catalina Solutions and Team Arrow Partners

MIAMI – Put several media industry professionals on a panel and ask them about the challenges of television and video audience measurement and you’re going to get lots of lively conversation. Along with some very blunt observations about just what’s holding back the progress of “advanced TV.” So it was at the recent Beet Retreat […]

 

Tru Optik’s Andre Swanston On OptOut.TV For Viewer Data Freedom

MIAMI – Investor decks for martech ventures are typically rosy if not a bit over-the-top in their marketplace prognostications. Then there is the one that Tru Optik put together in 2014 as it tried to project the scale and growth for consumer uptake of OTT and connected-TV by 2018. “For every single one we actually […]

 

AppNexus, Tru Optik Deal Delivers Audiences In 75 Million OTT Households: Tru Optik’s Andre Swanston

Under the partnership announced this week between AppNexus and Tru Optik, publishers will be able to pre-segment their connected-TV inventory and have private marketplace deal ID’s to control access to the inventory. “From a technological and logistical standpoint, it’s really a huge step forward for the entire industry,” says Andre Swanston, CEO and Co-Founder of […]

 
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