Metaverse ‘Will Have Lot Of Sponsorship Opportunities’: Meta’s Dailey

It may be in the earliest throes of creation, but Meta is already hoping to entice brands and ad buyers into the metaverse. The rebooted Facebook owner’s agency relations team is already warming up the ad community. In this video interview with Beet.TV, Jason Dailey, director, head of agency at Meta, explains a three-staged evolution […]


How Platforms Are Creating New Ad Formats: Spotify, Facebook, Innovid & true[X] Discuss

VIEQUES, PR — The IAB may have a list of standard ad formats, the hymnsheet that the online advertising industry sings from. But ad formats are changing every day. Publishers and platforms go on tinkering with offering new ad experiences in a never-ending quest to push the boundaries and increase consumer attention. But what happens when […]