Addressable Opens TV Ads To The World: Liberty Global’s John Paul

LAS VEGAS — Its pay-TV rival Sky may have been first to market to offer highly-targeted, addressable TV advertising capability – but, for UK cable company Virgin Media, moves including a partnership on the technology with Sky itself are paying dividends. Now Virgin Media’s owner wants to replicate the impact across its global footprint. In […]


Finding The Right Recipe For International Addressable: Liberty Global’s John Paul

LONDON — It owns several of the leading pay-TV platforms in Europe – but Liberty Global says enabling addressable, targeted TV ad opportunities for channels may involve a mix of third-party partnerships. “It’s (about) picking the right model for the right market,” says Liberty Global MD, advanced ads and data, John Paul in this video interview […]


UK’s Virgin Media Takes On Rival Sky’s AdSmart For Advanced TV

In the UK pay-TV market, they are two fierce rivals. But now satellite operator Sky and cable company Virgin Media are forming a “strategic partnership” to scale advanced TV ad targeting opportunities, against the common enemy of online platforms. The pair have announced Virgin will use data from Sky’s existing AdSmart addressable TV system, as […]


Liberty Global’s Paul Favors Outcomes-Led Approach To Data Science

VIEQUES, PR — One of the world’s largest international TV operators is three years in to an addressable advertising roll-out that has to happen differently across 14 markets but has to be innovative nonetheless. But Liberty Global’s advanced advertising MD thinks he has found a way to keep things simple whilst also being disruptive and going […]


Liberty Global’s Paul: Focus On ‘Attention Economics,’ Not Just Consumption

VIEQUES, PR – As the world’s largest international television and broadband company rolls out new set-top boxes to facilitate addressable advertising, Liberty Global is focusing on “attention economics.” This departure from simply looking at content consumption is the outgrowth of the company’s ever-evolving data science capabilities. “The industry has been talking about this around the […]


Liberty Global Empowers Broadcasters For Addressable TV, John Paul Says

LONDON –It may own several of the leading pay-TV platforms on the continent but, in Europe, group operator LibertyGlobal says its subsidiaries are enablers of the addressable ad opportunity for broadcasters themselves. “It’s about keeping the value and dollars in the content ecosystem – equipping our content partners with more tools,” Liberty Global advanced advertising […]


UK’s Virgin Media Offers Addressable VOD, Liberty Global’s Paul Says

LONDON — It just launched its new V6 set-top box and a weird Android tablet this week and, though the kit reportedly does not upgrade the advertiser offering, according to The Drum, UK cable operator Virgin Media is already helping serve targeted ads inside catch-up programming. Virgin Media, formed out of a merger of regional cable operators […]