After agreeing to merge this spring, video ad tech firms Ebuzzing and Teads see a big future for publishers out there. “Publishers can put preroll ads in front of the videos content they create,” says the companies’ North America GM Jim Daily. “But a finite number of impressions are available – they sometimes struggle to […]
Since the very dawn of Web video, in-stream advertising has dominated the medium. Now, forced by consumer demand, device proliferation and a changing marketplace where buyers and sellers demand more quality views around premium content, the industry is moving beyond the pre-roll. Advertisers and publishers are embracing other platforms and revenue streams. These include “native” […]
In a sign of the growing importance of online video advertising technology, two of the sector’s vendors are merging – and say they plan to go public next year. Ebuzzing, which was co-founded by French web entrepreneur Pierre Chapaz, and Teads, a French ad tech firm bringing new formats to market, say they are combining to […]
French video ad tech outfit Teads has recently been garnering attention for its technology which places video adverts outside of video windows. Now it will give publishers enhanced management opportunities. “Now we are releasing, in Europe, a full SSP option for publishers, helping them to monetize all their programmatic revenues.,” business development head Pierre de […]
One of the problems with the huge online video opportunity is that premium video ads can typically only be placed in premium video content, which advertisers grumble is not in great enough supply. So The Economist is now beginning to thread auto-playing video advertising in between paragraphs of its respected text articles. The development comes […]
We all know that web publishers are dead-set on scooping up dollars in the video advertising race. But many are struggling to create enough new video content to put the ads on. So US-bound French ad-tech outfit Teads is helping them run video ads, outside of videos. Sure, Teads helps publishers serve in-stream ads in […]
LAS VEGAS – The media marketplace is ripe for consolidation after becoming even more fragmented in the past few years. The explosive growth of connected-television apps and the variety of businesses that sell advertising, including retailers, airlines, hotels, banks and ride-sharing providers has given brands more touchpoints with consumers. “We’re going to see a lot […]
LAS VEGAS – Mainstream news is losing audiences as consumers question its validity and find alternative sources of facts, which have the same potential to mislead or reinforce misconceptions. Amid this cacophony, reliable information becomes more valuable. “Consumers are exceptionally desperate for at least a sense of control and a sense of choice,” Whitney Fishman, […]
LAS VEGAS — Is connected TV advertising for the top or the bottom of the marketing funnel? Liz Roche thinks it excels across the gamut. Albertsons Media Collective announced its CTV product, Collective TV, at Cannes Lions, and Roche, VP of media and measurement, believes the channel can account for significant top-of-funnel activity while also […]
LAS VEGAS – While walled-garden media outlets such as social networking platforms and connected-television apps offer advertisers to scale up their campaigns, the open web also is intriguing to marketers because of its variety of content and audience groups. “When I think about the future, the kind of complexity and interestingness of other content across […]
LAS VEGAS – Stricter data regulations worldwide have given people more control over how their personal information is used for advertising, challenging marketers to find ways to reach the right audiences while respecting privacy. For Dotdash Meredith, the digital publishing arm of Barry Diller’s IAC, helping brands to reach key consumer groups is a process […]
LAS VEGAS – A significant part of the media marketplace is behind paywalls or in closed systems known as walled gardens that include social media platforms, shopping sites and connected television apps. Fortunately, brands can reach a greater range of audiences outside of these channels on the open web. “The greatest opportunity of the open […]
LAS VEGAS – Privacy regulations in many parts of the world has the advertising and marketing industry to seek other ways to track online consumers while also giving them more control of their personal information. Emerging technologies promise to provide these capabilities on the open web, which consists of sites whose main features aren’t locked […]
CANNES — The streaming landscape has revolutionized the way consumers engage with content and advertising. As major players continue to expand their streaming services, they are increasingly focused on delivering a seamless user experience and leveraging data to improve advertising effectiveness. In a recent panel discussion led by Jonathan Steuer, executives from three companies shared […]
CANNES — Although most digital media have long been “addressable”, in cable TV land “addressability” has long meant something quite specific. But that is changing, as addressability starts to fan out across other solutions, says Kevin Arrix, SVP of DISH Media. In this fireside chat with CIMM MD Jon Watts for Beet.TV at Cannes Lions, […]
CANNES – Smart-TV startup Telly seeks to transform the value proposition for consumers by offering them free TV sets in exchange for seeing advertisements. Without spending any money to advertise the product, Telly received 250,000 orders for its set in its first week. “These are people who are very interested in our product,” Ilya Pozin, […]
CANNES — Could 2.6 help the world achieve 1.5? Of course, the new OpenRTB protocol version 2.6 won’t help limit global average temperature increase to 1.5ºC by itself. But, in this video interview with Beet.TV, Alex Gardner, Chief Revenue Officer, Index Exchange, says it could help. Leaning in to CTV Released in 2022, OpenRTB 2.6 […]
CANNES — Can UI lead to ROI? Adam Bergman thinks so. In this video interview with Beet.TV, Bergman, VIZIO’s Group VP, Advertising & Data Sales, says he wants a fresh approach to the user experience and advertising model. His vision is centered on transforming the way users search and discover content and encouraging advertisers to […]
CANNES — Effectv, the advertising unit of Comcast Cable, is aiming to challenge perceptions and redefine its position in the digital media landscape. “We are not just the cable company, and we’re not your parents’ cable company,” said Pooja Midha, EVP and General Manager of Effectv (pronounced as “effective”). Previously known as Comcast Spotlight, Effectv […]
CANNES – The term “smart TV” is widespread in describing televisions that offer a way to connect to the internet, but they generally don’t have the same capabilities as a smartphone, tablet or laptop to run a variety of software. Television manufacturing startup Telly seeks to change that with a set that’s more versatile and […]