French video ad tech outfit Teads has recently been garnering attention for its technology which places video adverts outside of video windows. Now it will give publishers enhanced management opportunities. “Now we are releasing, in Europe, a full SSP option for publishers, helping them to monetize all their programmatic revenues.,” business development head Pierre de […]
One of the problems with the huge online video opportunity is that premium video ads can typically only be placed in premium video content, which advertisers grumble is not in great enough supply. So The Economist is now beginning to thread auto-playing video advertising in between paragraphs of its respected text articles. The development comes […]
We all know that web publishers are dead-set on scooping up dollars in the video advertising race. But many are struggling to create enough new video content to put the ads on. So US-bound French ad-tech outfit Teads is helping them run video ads, outside of videos. Sure, Teads helps publishers serve in-stream ads in […]
CANNES — The streaming landscape has revolutionized the way consumers engage with content and advertising. As major players continue to expand their streaming services, they are increasingly focused on delivering a seamless user experience and leveraging data to improve advertising effectiveness. In a recent panel discussion led by Jonathan Steuer, executives from three companies shared […]
CANNES — Although most digital media have long been “addressable”, in cable TV land “addressability” has long meant something quite specific. But that is changing, as addressability starts to fan out across other solutions, says Kevin Arrix, SVP of DISH Media. In this fireside chat with CIMM MD Jon Watts for Beet.TV at Cannes Lions, […]
CANNES – Smart-TV startup Telly seeks to transform the value proposition for consumers by offering them free TV sets in exchange for seeing advertisements. Without spending any money to advertise the product, Telly received 250,000 orders for its set in its first week. “These are people who are very interested in our product,” Ilya Pozin, […]
CANNES — Could 2.6 help the world achieve 1.5? Of course, the new OpenRTB protocol version 2.6 won’t help limit global average temperature increase to 1.5ºC by itself. But, in this video interview with Beet.TV, Alex Gardner, Chief Revenue Officer, Index Exchange, says it could help. Leaning in to CTV Released in 2022, OpenRTB 2.6 […]
CANNES — Can UI lead to ROI? Adam Bergman thinks so. In this video interview with Beet.TV, Bergman, VIZIO’s Group VP, Advertising & Data Sales, says he wants a fresh approach to the user experience and advertising model. His vision is centered on transforming the way users search and discover content and encouraging advertisers to […]
CANNES — Effectv, the advertising unit of Comcast Cable, is aiming to challenge perceptions and redefine its position in the digital media landscape. “We are not just the cable company, and we’re not your parents’ cable company,” says Pooja Midha, EVP and General Manager of Effectv (pronounced as “effective”). Previously known as Comcast Spotlight, Effectv […]
CANNES – The term “smart TV” is widespread in describing televisions that offer a way to connect to the internet, but they generally don’t have the same capabilities as a smartphone, tablet or laptop to run a variety of software. Television manufacturing startup Telly seeks to change that with a set that’s more versatile and […]
CANNES — TV advertising is no longer a playground only for the big brands. MNTN, a leading digital media company, says it is seeing smaller brands harness AI tools to enter a market once only available to the giants. “We work with brands that never advertised on TV before. Our goal is to lower the […]
CANNES — When you are an ad-tech firm in an industry waking up to the carbon impact of digital communications, how can you reach net zero? “We were able to achieve and reduce and meet our goal within five years. But it was a journey and it’s not a straightforward journey,” says Andy Hammond, Senior […]
CANNES – Walt Disney in the past decade has expanded video distribution with the launch of streaming services that can reach a broader range of connected devices such as smart TVs and mobile phones. Each of Disney Streaming’s major brands – Disney+, ESPN+ and Hulu – has uncovered consumer insights that are meaningful to advertisers. […]
CANNES – The value of advertising is rooted in measurement, whether it’s counting the number of visible impressions or attributing a campaign’s contribution to driving revenue. Increasingly, brands, agencies and media companies are seeking to put a value on consumer attention to advertising. “Getting to an end state where we can actually transact against attention […]
CANNES – Measuring people’s attention to advertising in the past few years has become a bigger part of helping marketers to shape their campaign strategies. “When we think about attention, it came from our original desire to show an improvement in the way we harness our clients’ dollars to do better outcomes,” Chrissie Hanson, chief […]
CANNES – Addressable advertising promises to help brands with their audience targeting, and it can be more effective when ad creative is optimized for more specific groups of consumers. “Before creating the TV creative itself, think about the characterization within it,” Nicola Lewis, global chief executive officer of Finecast, said in this interview with Jonathan […]
CANNES — In a world where first-party data is proving its worth and the industry is grappling with signal loss, addressable TV is emerging as a confident link to ROI and outcomes. That is the view of Larry Allen, VP & GM, Addressable Enablement at Comcast Advertising. In this video interview with Tameka Kee for […]
CANNES – The significant changes in how people spend time with media and advertising have led marketers and media companies to find measurement solutions that accurately reflect consumer behavior. Rivals to Nielsen, which has dominated television ratings for decades, are gaining acceptance in helping to set the value of ad transactions, or what are known […]
CANNES — They used to be two diametrically opposed media business models. But now their worlds are colliding. “Streaming is no longer a choice of ‘subscription or ads’; it’s now a blend of both,” says Tony Marlow, CMO of LG Ad Solutions. In this video interview with Beet.TV, Marlow delves into what he calls “the […]
In a rapidly changing media ecosystem, big in-person events uniting buyers and sellers still have resonance. Case in point – at the IAB NewFronts, a showcase in which digital publishers present their offerings to buyers, Beet.TV heard from several media agency executives excited by the opportunity to hear from publishers. In this video interview at […]