Omnicom’s Steuer Wants More ‘Democratized’ Set-Top, ACR Data

Omnicom Media Group’s Jonathan Steuer is encouraged by the emergence of solutions that “co-mingle” set-top box and automatic content recognition viewing data, the most recent example of which is FreeWheel Media working with Inscape. At the recent FreeWheel NOWFRONT event in Manhattan, Steuer, who is Chief Research Officer, welcomed the “consistent effort across almost all […]

 
 

FreeWheel NOWFRONT Event Launches FreeWheel Media, Showcases Deals With Data Plus Math, Inscape And Adobe

Comcast’s FreeWheel has new partnerships with Data Plus Math, Vizio’s Inscape data unit and Adobe to augment its attribution, consumer insights and programmatic offerings. In this interview with Beet.TV, FreeWheel Media’s Brian Wallach explains the three deals announced at the FreeWheel NOWFRONT event in Manhattan this week. FreeWheel is teaming with Data Plus Math and […]

 
 

Vizio Forms Consortium Of Media, Tech Companies To Create Addressable Advertising Standard

Smart-TV manufacturer Vizio is teaming up with nine major media and technology companies to create an addressable advertising standard. Called Project OAR (Open Addressable Ready), the participants will define technical standards for targeting specific households and Vizio will build the technology. Along with Vizio and its data unit Inscape, the consortium’s members are AMC Networks, […]

 
 

Shrinking The TV Ad Feedback Loop With iSpot.tv’s Bareuther

SAN JUAN, Puerto Rico—iSpot.tv has been a third-party television data provider for the past five years. So when Robert Bareuther hears someone at Beet Retreat 2018 talk about third-party verification and measurement as being “royalty right now,” he takes a bow of sorts. “It’s like de facto. And that’s pretty cool. Maybe iSpot should get […]

 
 

‘Bullish On Data Marketplace,’ Dentsu Aegis Adds IRI To M1 Platform

While there’s no shortage of data available for enhanced consumer targeting, some advertisers still cling to gross rating points and broad demographic targets. “Some clients are opting in a little bit more than others,” says Anthony Laurenzo, SVP, Non-Linear Video, Dentsu Aegis. “We’re starting a slow evolution away from age and gender demography to more […]