Arrix Explains The DISH/Sling Distribution Map

SAN JUAN, Puerto Rico—To understand how to make addressable television advertising easier to execute, one needs to first agree on the definition of what exactly “addressable” is, according to DISH Media’s Kevin Arrix. His explanation led to a broader discussion of addressable and third-party measurement during a fireside chat with consultant Howard Shimmel during Beet […]

 
 

More Front-End Automation Needed For Addressable TV: DISH’s Arrix

SAN JUAN, Puerto Rico—For marketers, addressable television advertising should not be an either-or proposition, according to DISH Media’s Kevin Arrix. It’s all about deciding its appropriate role within the mix of advanced-TV options. In this interview at Beet Retreat 2018, Arrix talks about the partnership between Sling TV and audience measurement provider Comscore and the […]

 
 

OTT is Providing Quality to Supply to Buyers, DISH’s Kevin Arrix

Programmatic ad spending in television is still forecast to be a modest 4% next year – but initiatives to bring TV and digital video together could move that needle. In fact, programmatic methods of buying – that is, using data and targeting capabilities to buy individual audiences, not groups of viewers against whole shows – […]