Shoppable TV & Performance Storytelling: LG’s Marlow On A Boom Year For CTV Ads

SAN JUAN, PR — In an era where the lines between digital convenience and traditional viewing experiences are blurring, consumers are embracing the next wave of advertising innovation: shopping via their television screens. This shift has transformed the advertising landscape, enabling brands to capitalize on what Tony Marlow, CMO of LG Ad Solutions, calls “performance […]


Gen-AI Creative Will Change The Game In 2024: LG Ads’ Marlow

SANTA MONICA, CA — Connected TV has the ability to create highly targeted ads for individuals and groups of viewers. But that presents an ad creative production scale challenge. Tony Marlow, CMO, LG Ad Solutions, says generative AI next year will come to the rescue in this video interview with Beet.TV contributor Rob Williams at […]


CTV’s Big Shift Sees Ads Come Home, To The Home Screen: LG Ads’ Marlow

CANNES — They used to be two diametrically opposed media business models. But now their worlds are colliding. “Streaming is no longer a choice of ‘subscription or ads’; it’s now a blend of both,” says Tony Marlow, CMO of LG Ad Solutions. In this video interview with Beet.TV, Marlow delves into what he calls “the […]


CTV’s Second ‘Big Shift’ Lights Up ‘Performance Storytelling’ For LG Ad Solution’s Marlow

SAN JUAN, PR — After a few years in which many in the industry feared subscription media platforms would diminish the size of the ad hole, the sun is shining on ad-funded content again. The emergence of new, ad-supported video services, coupled with economic pressure on consumers, could conspire to drive further opportunity in ad-funded […]