France is Leading in Programmatic Linear TV Ad Buying, here’s why

LONDON — A number of factors have given rise to the position of France as a leader in programmatic ad buying across digital video and linear television, explains Anne de Kerckhove, managing director for EMEA for Videology, in this interview with Beet.TV She says that many big publishers and broadcasters in France have embraced programmatic […]

 
 

France’s ‘Teads’ Takes Video Ads Beyond The Pre-Roll

We all know that web publishers are dead-set on scooping up dollars in the video advertising race. But many are struggling to create enough new video content to put the ads on. So US-bound French ad-tech outfit Teads is helping them run video ads, outside of videos. Sure, Teads helps publishers serve in-stream ads in […]

 
 

Amid Cutbacks, France Télévisions’ Mobile Audience Booms

France Télévisions is the latest publicly-funded broadcaster to cut its big staff bill following Europe’s cloudy recent economic climate. Having already shed 500, the broadcaster announced it will cut 600 jobs in the next few months following a €40 million reduction in its €2.5 billion ($3.3 billion) budget, bringing its headcount down to 9,750, reports […]

 
 

Videology Platform Targets Audiences across Screens

LONDON – Videology, a platform that allows brands to connect with specific audiences, reaches viewers across devices. Users that once watched television primarily can now be targeted via screens they are using more frequently – tablet, mobile and PC, says Anne de Kerckhove, managing director of France and Southern Europe for Videology. Beet.TV spoke with de […]

 
 

Dispatch from Cannes: France’s Biggest Broadcaster: Half of Views Now via Digital

CANNES, France – Television has been “reinvented” with fast consumption of video via IPTV, mobile and tablets, says Laurent Frisch, VP of digital at FranceTV, the nation’s largest broadcaster, in this interview with Beet.TV He says that fully half of the broadcaster’s views are delivered via digital devices. In this wide ranging conversation, he outlines […]