The Tipping Point Has Happened for Linear TV: Tubi’s Rotblat

Tubi doesn’t just see itself surviving the streaming wars, it sees itself winning. Mark Rotblat, chief revenue officer of the free, ad-supported movie and TV streaming platform, told BeetTV during Advertising Week that the streaming wars help Tubi “greatly.” As more platforms launch, like Apple’s streaming network and NBC’s Peacock, more people will cut the […]

 

As TV Platforms Converge, So Do Buyers: Premion’s Wilson

Buyers of digital media and buyers of traditional television are “kind of meeting in the middle” when it comes to OTT and connected-TV” is the viewpoint of Premion’s Jim Wilson. They are attracted not just by audience reach but tying business outcomes to exposures. A division of TEGNA, Premion is an advertising platform for regional […]

 

Tubi Teams With Samba TV For Measurement, Adds New Advertising Formats

Advertising-supported streaming television provider Tubi has a new partnership with Samba TV to measure reach and frequency gaps across linear and OTT. The move comes as Tubi is introducing first-position, guaranteed ad pod impressions along with 60- and 90-second formats, trailers and sponsorships. “The marketplace for ad-supported is a coiled spring,” Tubi Chief Revenue Officer […]

 

Tubi Counting On ‘Subscription Fatigue’ To Ward Off New Streamers

LAS VEGAS—Now that the Tubi streaming movie and television service is “across everywhere,” it’s hoping that subscription fatigue helps it continue to be an advertising-supported complement to Netflix in the face of mounting streaming competition. “Before us there was YouTube and Netflix and that was it,” says Chief Revenue Officer Mark Rotblat. “We are across […]