IAB Focus On Brands An ‘Inflection Point’ For Industry: NBCUniversal’s Scott Schiller

PALM SPRINGS, Calif – The Internet Advertising Bureau’s focus on brands at the 2018 Annual Leadership Conference marks an inflection point for the organization and all of advertising and media, according to NBCUniversal’s Scott Schiller. That it’s happening now “is a perfect setting for us to really focus on how do we bring brands closer […]

 
 

Beyond The Olympics, NBCUniversal Focusing On Ad Formats, Automated Buying: EVP Krishan Bhatia

PALM SPRINGS, Calif – NBCUniversal’s Total Audience Delivery is a first for its coverage of Winter Olympics and a model for what the company believes will be more acceptance of the way it is helping marketers re-aggregate fragmenting audiences. So far, one of the biggest takeaways from the PyeongChang Winter Games for Krishan Bhatia has […]

 
 

Balancing New Revenue Streams: NBCU, Fox, Acxiom, Oath, A+E Execs Discuss

MIAMI — These days, consumers have more choices than ever before about how to consume video and TV content. And that means a new spectrum of opportunities – and challenges – for content owners and distributors. For companies more used to selling the context of their content to advertisers, the hot new possibility – in […]

 
 

NBC’s Rosen Wants An Upgrade For Cross-Screen Measurement

A leading NBC ad sales executive has stressed the importance of effective measurement for programming and ads across a plethora of screens, as the company convenes a summit to bash industry heads together on the topic. Nielsen’s Total Audience Report solution, for reporting cross-platform viewing of TV and digital content using a single metric, was  delayed earlier this year […]

 
 

CEO Jason Harrison Tracks The Genesis Of Team Arrow Partners, the GroupM Unit For Target

MIAMI – When full-service ad agencies started unbundling their media departments in the 1990’s, the media landscape was a whole lot simpler—as in no digital. This is reflective of why when GroupM unveiled Team Arrow Partners for its client Target about 18 months ago, the announcement declared “Analytics and creativity are no longer opposing forces” […]

 
 

What TV Can Learn From Digital In Audience Targeting: 4C Insights’ Anupam Gupta

MIAMI – Sometimes you need to learn from new media channels in order to better understand and use the ones that are much older. Social media and television is a case in point. Media technology provider 4C Insights cut its teeth on digital platforms like Facebook, Instagram, Twitter and others. As it shifts into the […]

 
 

Advertisers ‘Empowering’ Their Data For TV Buying: NBCUniversal’s Mike Rosen

MIAMI – What used to be transactional relationships based on dayparts and demographics in the television business is quickly evolving into “more of a data relationship,” according to NBCUniversal’s EVP of Portfolio Sales, Mike Rosen. “This is happening so quickly. What we now realize is it’s leading to a very different kind of relationship we […]

 
 

In TV, It’s Demographics To Audiences To Outcomes: Eyeview’s Brian Katz

MIAMI – If the folks at Eyeview are correct, there’s a predictable progression happening in the advertising world as it moves from buying audiences on broad demographics to more targeted transactions. “Everyone’s going to eventually move to outcomes,” says Brian Katz, the company’s VP of Advanced TV Insights & Strategy. “The CMO’s on the marketing […]

 
 

NBCU An ‘Amazing’ Partner In The Advanced TV Space: Target Media Director Nick Jezarian

MIAMI – When you’re swimming in data about your guests, context is everything to determine appropriate messaging. It’s no wonder, then, that content needs will grow. “What we find is that as we’re creating more targeted segments of guests that we can deliver messages to, each of those groups have different needs and things that […]

 
 

Target Media Director Nick Jezarian On Data, Creative Versioning And Addressable TV

MIAMI – To reach its guests in the most effective ways, Target wants to create “a different kind of video ecosystem.” This requires lots of data—a growing in-house capability of the retailer—a better understanding of the context in which those guests consume media, plus being more nimble with creative versioning. Target Media Director Nick Jezarian […]

 
 

Charting The Future of TV Advertising With Vertere Group’s Tim Hanlon

As Tim Hanlon surveys the advanced television landscape, he sees “a quickening in the pace” of all things actionable. “Literally just six to 12 months ago, you couldn’t have an intelligent conversation about how television and data truly work together,” says the Founder & CEO of The Vertere Group. Things like attribution from set-top box […]

 
 

NBCUniversal Deepens Snapchat Relationship With Digital Content Studio Venture

Snapchat’s joint venture with NBCUniversal on a new digital content studio is a sign that the media giant is “digging in deeper” with the popular imaging messaging application. “The joint venture is really sort of the next step in the evolution of the relationship with them,” says Aaron Radin, NBCU’s SVP of Partnerships & Portfolio […]

 
 

4C Insights’ Anupam Gupta: ‘What We’re Trying To Get To Is Cross Channels’

The fall of 2017 has been a big season of integrations for data science and media technology provider 4C Insights. First came its link to Mediaocean on the buy-side and shortly thereafter NBCUniversal on the sell-side. With NBCU making its television inventory available via application programming interfaces, “it was pretty natural for us to come […]

 
 

NBCUniversal’s Aaron Radin: Self-Serve Deal With 4C ‘Juxtaposes’ Linear TV And Social Media Ad Inventory

NBCUniversal’s self-service programmatic buying offering powered by 4C achieves a few milestones in the linear television world. Among the biggest is that advertisers will be using the same buying console that they already use to target audiences on major social media platforms ripe with video ad inventory. The deal with 4C “allows us to juxtapose […]

 
 

Target Will Be First To Use NBCUniversal’s New Self-Serve Ad Placement API

Stepping up its digital advertising game against Facebook and other platforms, NBCUniversal is rolling out a self-serve way to buy ads in some of its top shows. Target will be the first to bypass NBCU’s sales structure and place ads directly via an application programming interface to target audiences based on the retailer’s consumer data. […]

 
 

Digital Supply Chain Maturing Because ‘Marketers Want More’: Index Exchange’s Andrew Casale

COLOGNE – Could it be that the digital supply chain is finally growing up? It’s definitely maturing, with signs of consolidation, less innovation and indications that marketers’ calls for greater transparency are having an impact, according to Andrew Casale. If all of this were true, Casale would know. Back in 2003 he founded Casale Media […]

 
 

NBCU’s Krishan Bhatia Discusses The Growing Linear-Digital Viewing Divide

COLOGNE – With the proliferation of video platforms and devices has come a persistent call for a common method of viewer measurement. One simple statistic shows why: NBC hit “This Is Us” is watched evenly on linear networks and digital platforms. “What we’re seeing in terms of the impact of that on viewership is really […]

 
 

Audience Buying Now ‘A Regular Part Of The Planning Process’: NBCUniversal’s Denise Colella

COLOGNE – It’s taken a few years, but NBCUniversal is seeing audience buying becoming a mainstream choice for more advertisers across product and service categories. This comes three years after the media company began offering its Audience Targeting Platform during the Upfront negotiating period and after the second Upfront with its Audience Studio suite of […]

 
 

Sky’s Addressable TV Platform Aims To Be ‘Easy And Transparent’, says Group Director Jamie West

COLOGNE – Sky TV is developing a portal for advertisers to plan their addressable television campaigns. Just don’t say it’s about “biddable” inventory. To Jamie West, Group Director of Advanced Advertising at Sky, programmatic transactions in the broadcast world are about automation. The notion of biddable inventory is not “particularly relevant for a broadcast world,” […]

 
 

GroupM’s Rob Norman: BlockChain Technology Needed For Digital Transparency

Could blockchain technology, with its security and transparency, cure the ills of an often-murky digital media ecosystem? GroupM’s Rob Norman believes the attributes of blockchain will be a focus of the upcoming DMEXCO advertising and media trade show because of “an inevitable demand” from advertisers and agencies for some type of open ledger system for […]

 
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