nbcuniversal

CTV’s Performance Era Demands Streaming Prove Its Worth: NBCU’s Shepard
CTV’s Performance Era Demands Streaming Prove Its Worth: NBCU’s Shepard
26 Apr 2026
NBCUniversal Launches ‘LIVE Total Impact’ Tool to Extend Tentpole Event Engagement
NBCUniversal Launches ‘LIVE Total Impact’ Tool to Extend Tentpole Event Engagement
17 Dec 2025
NBCU’s Murphy: Live TV Is the Antidote to an ‘Isolated’ World
NBCU’s Murphy: Live TV Is the Antidote to an ‘Isolated’ World
29 Jun 2025
Comcast’s Universal Ads Platform Aims to Simplify Premium Video Ads for SMBs: NBCU’s Marshall
Comcast’s Universal Ads Platform Aims to Simplify Premium Video Ads for SMBs: NBCU’s Marshall
10 Jan 2025
Toward ‘Ultra-Premium’: NBCU Research Spotlights Viewer & Buyer Attitudes to Modern TV
Toward ‘Ultra-Premium’: NBCU Research Spotlights Viewer & Buyer Attitudes to Modern TV
18 Dec 2024
Peacock Ready For Paris: NBCU’s Noval On A Step-Change In Olympics Coverage
Peacock Ready For Paris: NBCU’s Noval On A Step-Change In Olympics Coverage
25 Jun 2024
NBCUniversal Announces AI Audience Segments, New Ad Offerings
NBCUniversal Announces AI Audience Segments, New Ad Offerings
20 Mar 2024
Disney, Tubi & NBCUniversal Execs Focus on User Experience In Cannes Panel
Disney, Tubi & NBCUniversal Execs Focus on User Experience In Cannes Panel
6 Sep 2023
NBCUniversal & Blockgraph Team-Up To Enhance First-Party Data For TV Ads
NBCUniversal & Blockgraph Team-Up To Enhance First-Party Data For TV Ads
28 Jun 2023
NBCU Ad Boss Marshall: ‘We Continue to Spin Our Wheels’ on Currency
NBCU Ad Boss Marshall: ‘We Continue to Spin Our Wheels’ on Currency
12 May 2023
NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’
NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’
11 May 2023
Anzu: Advertising in Games is Easier Than You Think
Anzu: Advertising in Games is Easier Than You Think
27 Mar 2023
NBCU Offers Brands Shoppability With New Ad Offerings
NBCU Offers Brands Shoppability With New Ad Offerings
10 May 2022
Peacock Preens For Performance With New Ad Manager
Peacock Preens For Performance With New Ad Manager
3 May 2022
NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers
NBC’s ‘Big Leap Forward’: ‘NBCUnified’ Data On 200M+ Consumers
5 Jan 2022
Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’
Defy Measurement Inertia: NBCU’s Abcarian Moves Beyond ‘Crappy Counting’
22 Nov 2021
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
22 Jul 2021
With Facebook & Instagram: ‘We’re Driving Commerce Through Our Content’: NBCUniversal’s Evan Moore
With Facebook & Instagram: ‘We’re Driving Commerce Through Our Content’: NBCUniversal’s Evan Moore
22 Mar 2021
With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
7 Dec 2020
Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
25 Sep 2020