Adam Bergman

CANNES — The changing face of television advertising is a hot topic among digital innovators, as discussions intensify around experimental technology and consumer-first design. With massive streaming migrations and the rise of artificial intelligence (AI) within the sector, executives descended on Cannes Lions to debate the latest. Beet.TV was fortunate to host some of those […]

CANNES — Can UI lead to ROI? Adam Bergman thinks so. In this video interview with Beet.TV, Bergman, VIZIO’s Group VP, Advertising & Data Sales, says he wants a fresh approach to the user experience and advertising model. His vision is centered on transforming the way users search and discover content and encouraging advertisers to […]

LOS ANGELES — Its smart TVs offer some of the best value in the market, so combining a direct ad offering with a growing sales footprint is proving powerful. Vizio, which has steadily built itself into a leading TV electronics brand, is now transforming itself by helping advertisers go directly to viewers of Vizio screens. […]