Transformation Of TV Highlights: Teads, VIZIO, Disney, MNTN, Effectv & Telly Execs On Addressable, Outcome-Driven Ads

CANNES — The changing face of television advertising is a hot topic among digital innovators, as discussions intensify around experimental technology and consumer-first design. With massive streaming migrations and the rise of artificial intelligence (AI) within the sector, executives descended on Cannes Lions to debate the latest. Beet.TV was fortunate to host some of those […]


Disney, Tubi & NBCUniversal Execs Focus on User Experience In Cannes Panel

CANNES — The streaming landscape has revolutionized the way consumers engage with content and advertising. As major players continue to expand their streaming services, they are increasingly focused on delivering a seamless user experience and leveraging data to improve advertising effectiveness. In a recent panel discussion led by Jonathan Steuer, executives from three companies shared […]


‘Addressable Television Is More Than Just Hyper-Targeting: Kevin Arrix, SVP, DISH Media

CANNES — Although most digital media have long been “addressable”, in cable TV land “addressability” has long meant something quite specific. But that is changing, as addressability starts to fan out across other solutions, says Kevin Arrix, SVP of DISH Media. In this fireside chat with CIMM MD Jon Watts for Beet.TV at Cannes Lions, […]


‘Signal Loss is Driving Innovation’: Teads President Monique Pintarelli

CANNES — Sometimes, losing can be a win. In the swiftly evolving landscape of digital media and advertising, signal loss is fueling innovation and change. That’s according to Monique Pintarelli, the North America President of Teads, a global media platform. In this fireside interview with Tameka Kee for Beet.TV, Pintarelli explains what alternatives are bubbling-up […]


People Who Order Free TVs Are Desirable to Brands: Telly’s Ilya Pozin

CANNES – Smart-TV startup Telly seeks to transform the value proposition for consumers by offering them free TV sets in exchange for seeing advertisements. Without spending any money to advertise the product, Telly received 250,000 orders for its set in its first week. “These are people who are very interested in our product,” Ilya Pozin, […]


Raise Standards to Capitalize On CTV’s Growth: Index Exchange’s Alex Gardner

CANNES — Could 2.6 help the world achieve 1.5? Of course, the new OpenRTB protocol version 2.6 won’t help limit global average temperature increase to 1.5ºC by itself. But, in this video interview with Beet.TV, Alex Gardner, Chief Revenue Officer, Index Exchange, says it could help. Leaning in to CTV Released in 2022, OpenRTB 2.6 […]


‘The New Channel Surfing’: VIZIO’s Vision to Enhance User Experience and Reshape Advertising

CANNES — Can UI lead to ROI? Adam Bergman thinks so. In this video interview with Beet.TV, Bergman, VIZIO’s Group VP, Advertising & Data Sales, says he wants a fresh approach to the user experience and advertising model. His vision is centered on transforming the way users search and discover content and encouraging advertisers to […]


Comcast’s Pooja Midha On Ad Innovation at Effectv

CANNES — Effectv, the advertising unit of Comcast Cable, is aiming to challenge perceptions and redefine its position in the digital media landscape. “We are not just the cable company, and we’re not your parents’ cable company,” says Pooja Midha, EVP and General Manager of Effectv (pronounced as “effective”). Previously known as Comcast Spotlight, Effectv […]


Making Smart TVs That Live Up to the Name: Telly’s Ilya Pozin

CANNES – The term “smart TV” is widespread in describing televisions that offer a way to connect to the internet, but they generally don’t have the same capabilities as a smartphone, tablet or laptop to run a variety of software. Television manufacturing startup Telly seeks to change that with a set that’s more versatile and […]


Democratizing TV Advertising: MNTN’s Leap into Creative AI Tools

CANNES — TV advertising is no longer a playground only for the big brands. MNTN, a leading digital media company, says it is seeing smaller brands harness AI tools to enter a market once only available to the giants. “We work with brands that never advertised on TV before. Our goal is to lower the […]


OpenX’s Journey To Net Zero: A Happy Accident With Big Impacts

CANNES — When you are an ad-tech firm in an industry waking up to the carbon impact of digital communications, how can you reach net zero? “We were able to achieve and reduce and meet our goal within five years. But it was a journey and it’s not a straightforward journey,” says Andy Hammond, Senior […]


Marketing Mix Analysis Rocked Our Media & Tech Spending: Joe Keating, Hill’s Pet Nutrition

CANNES – Harnessing statistical data for marketing decisions can help brands not only decide where to advertise, but also what kind of technologies they need. For Hill’s Pet Nutrition, a unit of Colgate-Palmolive, marketing mix modeling helped to uncover the need for its own data clean room to support a more granular analysis of its […]


Every Streaming Platform Reveals Consumer Insights: Disney’s Danielle Brown

CANNES – Walt Disney in the past decade has expanded video distribution with the launch of streaming services that can reach a broader range of connected devices such as smart TVs and mobile phones. Each of Disney Streaming’s major brands – Disney+, ESPN+ and Hulu – has uncovered consumer insights that are meaningful to advertisers. […]


Transacting on Attention to Ads Is Coming: NBCU’s Zach Chapman

CANNES – The value of advertising is rooted in measurement, whether it’s counting the number of visible impressions or attributing a campaign’s contribution to driving revenue. Increasingly, brands, agencies and media companies are seeking to put a value on consumer attention to advertising. “Getting to an end state where we can actually transact against attention […]


Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson

CANNES – Measuring people’s attention to advertising in the past few years has become a bigger part of helping marketers to shape their campaign strategies. “When we think about attention, it came from our original desire to show an improvement in the way we harness our clients’ dollars to do better outcomes,” Chrissie Hanson, chief […]


Creative Optimization Can Supercharge Addressable TV Ads: Finecast’s Nicola Lewis

CANNES – Addressable advertising promises to help brands with their audience targeting, and it can be more effective when ad creative is optimized for more specific groups of consumers. “Before creating the TV creative itself, think about the characterization within it,” Nicola Lewis, global chief executive officer of Finecast, said in this interview with Jonathan […]


Addressable TV Can Compensate For Signal Loss, Says Comcast Advertising’s Larry Allen

CANNES — In a world where first-party data is proving its worth and the industry is grappling with signal loss, addressable TV is emerging as a confident link to ROI and outcomes. That is the view of Larry Allen, VP & GM, Addressable Enablement at Comcast Advertising. In this video interview with Tameka Kee for […]


Addressable Advertising: The Superpower Transforming Media Buying

CANNES — Addressable advertising is exploding across the media landscape, with 73% of media buyers now incorporating it into their mix, up 16% year over year, according to Matthew Van Houten, SVP, Product, Operations & Business Development at DIRECTV Advertising. As a precision tool, addressable advertising has evolved to deliver a double-digit lift for clients […]


AI, Attention Are Among Key Cannes Themes: Teads’ Jeremy Arditi

CANNES – The popularity of ChatGPT, a chatbot powered by generative artificial intelligence that’s adept at creating a variety of text-based content, has helped to ignite interest in the technology among media and marketing executives. That group includes attendees of the Cannes Lions International Festival of Creativity. The term “AI” is among the five key […]


Marketers Have Warmed Up to Alternative Ad Currencies: Initiative’s Maureen Bosetti

CANNES – The significant changes in how people spend time with media and advertising have led marketers and media companies to find measurement solutions that accurately reflect consumer behavior. Rivals to Nielsen, which has dominated television ratings for decades, are gaining acceptance in helping to set the value of ad transactions, or what are known […]

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