Comcast Advertising
Privacy Depends On Data Security: Comcast’s Midha
The ad industry now knows consumer privacy is the key imperative. But achieving that whilst nevertheless offering advertisers advanced targeting capabilities is a work in progress. In this video interview with Beet.TV, Comcast Advertising Chief Growth Officer Pooja Midha says realizing privacy plus capability depends on data quality. Privacy-first “When it comes to the safeguarding […]
Pooja Midha Joins Comcast Advertising, Following Her “North Star” to TV Transformation
Pooja Midha, a longtime advanced TV executive at MTV and Disney, and most recently CEO of true[x], has joined Comcast Advertising as Chief Growth Officer, a new position, the company announced on Thursday. We sat down with her to talk about her vision o the industry and her decision to join Comcast. She speaks about […]
First-Party Time: Identifiers’ Demise Brings New Powers To Marketers, Comcast’s Marcus Says
They have been the fabric of digital ad targeting for two or three decades – but now third-party cookies are being deprecated, whilst mobile device identifiers are being switched to consumer opt-in. Taken together and coming off the back of consumer privacy policy changes, it represents the biggest threat to the accepted norms of digital […]
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
TV commercials may often seem like they are full of ads for traditional mainstay brands. But TV is now a medium that can drive results even for upstarts, according to a new piece of research. The Halo Effect, a report from VAB and Comcast Advertising’s Effectv, examined direct-to-consumer (D2C) and 50 other brands to discover […]