First-Party Time: Identifiers’ Demise Brings New Powers To Marketers, Comcast’s Marcus Says

They have been the fabric of digital ad targeting for two or three decades – but now third-party cookies are being deprecated, whilst mobile device identifiers are being switched to consumer opt-in. Taken together and coming off the back of consumer privacy policy changes, it represents the biggest threat to the accepted norms of digital […]

 

TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell

TV commercials may often seem like they are full of ads for traditional mainstay brands. But TV is now a medium that can drive results even for upstarts, according to a new piece of research. The Halo Effect, a report from VAB and Comcast Advertising’s Effectv, examined direct-to-consumer (D2C) and 50 other brands to discover […]