All posts by Rob Williams

Inclusive Marketing More Important Than Ever & Music Drives the Conversation
Inclusive Marketing More Important Than Ever & Music Drives the Conversation
8 Sep 2020
‘Omni-Video Is Critical Going Forward’: Dish Media’s Kevin Arrix
‘Omni-Video Is Critical Going Forward’: Dish Media’s Kevin Arrix
7 Sep 2020
Contextual Targeting Will Rise As Cookies Fade:  Kargo’s Harry Kargman
Contextual Targeting Will Rise As Cookies Fade: Kargo’s Harry Kargman
31 Aug 2020
Connected TV Drives Growth in Audience Identifiers, Tapad’s Mark Connon
Connected TV Drives Growth in Audience Identifiers, Tapad’s Mark Connon
31 Aug 2020
REWIND: ‘Second-Screening’ Will Be Key for Sports Coverage: Disney’s Rita Ferro
REWIND: ‘Second-Screening’ Will Be Key for Sports Coverage: Disney’s Rita Ferro
27 Aug 2020
REWIND: Peacock Will Bring Innovation to Free, Ad-Supported Streaming: NBCU’s Laura Molen
REWIND: Peacock Will Bring Innovation to Free, Ad-Supported Streaming: NBCU’s Laura Molen
26 Aug 2020
‘We’re Rallying to ‘Eventize’ the Super Bowl’: ViacomCBS’s Jo Ann Ross
‘We’re Rallying to ‘Eventize’ the Super Bowl’: ViacomCBS’s Jo Ann Ross
24 Aug 2020
‘It’s Up to Us to Close the Deal’ on Promoting Equality: BET Networks’ Louis Carr
‘It’s Up to Us to Close the Deal’ on Promoting Equality: BET Networks’ Louis Carr
20 Aug 2020
‘We Have Opportunity to Drive Addressability Forward’: Vizio’s Adam Gaynor
‘We Have Opportunity to Drive Addressability Forward’: Vizio’s Adam Gaynor
19 Aug 2020
Connect Digital Ads to TV Viewing: Verizon Media’s Markman
Connect Digital Ads to TV Viewing: Verizon Media’s Markman
19 Aug 2020
CTV Primed to Reach ‘Persuadable’ Cord Cutters in Extraordinary Election
CTV Primed to Reach ‘Persuadable’ Cord Cutters in Extraordinary Election
17 Aug 2020
Marketers Seek More Insights on Programmatic Ads: Forrester’s Joanna O’Connell
Marketers Seek More Insights on Programmatic Ads: Forrester’s Joanna O’Connell
16 Aug 2020
True Crime Network’s AVOD Apps Seek Viewers on Every Screen: Tegna’s Brian Weiss
True Crime Network’s AVOD Apps Seek Viewers on Every Screen: Tegna’s Brian Weiss
12 Aug 2020
‘Buyers-First’ Mentality Drives Ad Sales Strategy: AMC’s Kim Kelleher
‘Buyers-First’ Mentality Drives Ad Sales Strategy: AMC’s Kim Kelleher
12 Aug 2020
Acquisitions Transform Mediaocean Into a Global Powerhouse
Acquisitions Transform Mediaocean Into a Global Powerhouse
11 Aug 2020
Console Games Are Ripe for TV-Like Ads: Simulmedia’s Dave Madden
Console Games Are Ripe for TV-Like Ads: Simulmedia’s Dave Madden
6 Aug 2020
Let’s Move from GRP’s: Impression-Based Metrics Are Key for Video’s Growth: Effectv’s James Rooke
Let’s Move from GRP’s: Impression-Based Metrics Are Key for Video’s Growth: Effectv’s James Rooke
5 Aug 2020
“We are an Audience Delivery Company,”  Effectv’s James Rooke
“We are an Audience Delivery Company,” Effectv’s James Rooke
3 Aug 2020
OpenAP CEO David Levy Sees Improved Ad Tracking With iSpot.TV Partnership
OpenAP CEO David Levy Sees Improved Ad Tracking With iSpot.TV Partnership
28 Jul 2020
Younger Viewers Lure More Brands to CNN: WarnerMedia’s Katrina Cukaj
Younger Viewers Lure More Brands to CNN: WarnerMedia’s Katrina Cukaj
20 Jul 2020