Robert Williams
Pandemic Speeds AVOD Growth Among Subscription-Weary Viewers: UM Worldwide’s Stimmel
This month’s virtual IAB NewFronts will help to heighten interest in streaming video platforms that are ramping up their sales efforts and touting premium content to draw bigger audiences, Jon Stimmel, chief investment officer at advertising agency UM Worldwide, said in an interview with Beet.TV. The coronavirus pandemic spurred a massive jump in media consumption […]