All posts by Rob Williams

AVOD Media Buys Complement Linear TV: Kantar’s Marco Parente
AVOD Media Buys Complement Linear TV: Kantar’s Marco Parente
8 Apr 2021
‘We Need to Reimagine Ads for Streaming Media’: Essence’s Gerber
‘We Need to Reimagine Ads for Streaming Media’: Essence’s Gerber
6 Apr 2021
Addressable Ads Promise Outcome-Based Metrics: Comscore’s Scott Worthem
Addressable Ads Promise Outcome-Based Metrics: Comscore’s Scott Worthem
1 Apr 2021
Viewers Seek Instant Gratification from Digital TV: UM Worldwide’s Katey Gault
Viewers Seek Instant Gratification from Digital TV: UM Worldwide’s Katey Gault
1 Apr 2021
Optimization Lets Marketers Look Forward With Ad Spend: Univision’s Dan Aversano
Optimization Lets Marketers Look Forward With Ad Spend: Univision’s Dan Aversano
30 Mar 2021
Clinical Data Underpin Improvements in Healthcare: Komodo Health’s Lauren Stahl
Clinical Data Underpin Improvements in Healthcare: Komodo Health’s Lauren Stahl
30 Mar 2021
AVOD Platforms Provide Broad Reach with Less Ad Load: Amplifi’s Cara Lewis
AVOD Platforms Provide Broad Reach with Less Ad Load: Amplifi’s Cara Lewis
30 Mar 2021
‘Hispanic Market Should Be Foundation in Marketing Plans’: Univision’s Donna Speciale
‘Hispanic Market Should Be Foundation in Marketing Plans’: Univision’s Donna Speciale
25 Mar 2021
Addressable Advertising Is Top Priority for TV: Dish Media’s Kevin Arrix
Addressable Advertising Is Top Priority for TV: Dish Media’s Kevin Arrix
24 Mar 2021
Ad-Spend Intelligence Gives Our Sales Teams Big Advantage: Fox’s Michael Falco
Ad-Spend Intelligence Gives Our Sales Teams Big Advantage: Fox’s Michael Falco
24 Mar 2021
With Facebook & Instagram: ‘We’re Driving Commerce Through Our Content’: NBCUniversal’s Evan Moore
With Facebook & Instagram: ‘We’re Driving Commerce Through Our Content’: NBCUniversal’s Evan Moore
22 Mar 2021
‘We’ll Look for Flexibility at Ad Upfronts’: Molson Coors’ Brad Feinberg
‘We’ll Look for Flexibility at Ad Upfronts’: Molson Coors’ Brad Feinberg
22 Mar 2021
‘We’re Unifying into an Omnichannel Ad Platform’: Mediaocean’s Aaron Goldman
‘We’re Unifying into an Omnichannel Ad Platform’: Mediaocean’s Aaron Goldman
22 Mar 2021
‘Cross-Media Measurement Has Potential for Huge Change’: Mastercard’s Ben Jankowski
‘Cross-Media Measurement Has Potential for Huge Change’: Mastercard’s Ben Jankowski
17 Mar 2021
‘We’re Trying To Be a Unifier’ for Linear, Digital Ads: Comcast Technology Solution’s Richard Nunn
‘We’re Trying To Be a Unifier’ for Linear, Digital Ads: Comcast Technology Solution’s Richard Nunn
16 Mar 2021
‘There’s a Hunger for Free, Ad-Supported Content’: Tubi’s Natalie Bastian
‘There’s a Hunger for Free, Ad-Supported Content’: Tubi’s Natalie Bastian
15 Mar 2021
NBCU Unlocks Its Full Inventory in Designated Local DMA’s with “Spot On,” Powered  by FreeWheel
NBCU Unlocks Its Full Inventory in Designated Local DMA’s with “Spot On,” Powered by FreeWheel
14 Mar 2021
Media Measurement Is Undergoing ‘Radical’ Change: Andy Brown
Media Measurement Is Undergoing ‘Radical’ Change: Andy Brown
10 Mar 2021
Marketers Should Prepare for Patchwork of Privacy Laws: DeepIntent’s Yashina Burns
Marketers Should Prepare for Patchwork of Privacy Laws: DeepIntent’s Yashina Burns
9 Mar 2021
‘Digital-First’ Marketing Vital to Engaging Car Buyers: Nissan’s Allyson Witherspoon
‘Digital-First’ Marketing Vital to Engaging Car Buyers: Nissan’s Allyson Witherspoon
7 Mar 2021