All posts by Rob Williams

Content Personalization Underpins Microtargeting of Ads: Tubi’s Adam Lewinson
Content Personalization Underpins Microtargeting of Ads: Tubi’s Adam Lewinson
11 May 2021
CTV Advertising Helps to Drive Purchase Intent: Saucony’s Grace Smith
CTV Advertising Helps to Drive Purchase Intent: Saucony’s Grace Smith
10 May 2021
Brands, DTC Marketers All Benefit From TV Ads: A+E’s Peter Olsen
Brands, DTC Marketers All Benefit From TV Ads: A+E’s Peter Olsen
6 May 2021
Beachfront Readies Addressable Ad Delivery with Successful Test of Vizio’s OAR Standard
Beachfront Readies Addressable Ad Delivery with Successful Test of Vizio’s OAR Standard
5 May 2021
Omnichannel Strategy Demands Agency Integration: Canvas’s Paul Woolmington
Omnichannel Strategy Demands Agency Integration: Canvas’s Paul Woolmington
4 May 2021
Roku Touts Exclusive Streamed Content, Expanded Programmatic Tools at the NewFronts
Roku Touts Exclusive Streamed Content, Expanded Programmatic Tools at the NewFronts
3 May 2021
YouTube Second to Netflix in the Living Room Viewing
YouTube Second to Netflix in the Living Room Viewing
3 May 2021
Data-Driven Marketing Boosts Campaign ROI: InStep Health’s Dan Wilmer
Data-Driven Marketing Boosts Campaign ROI: InStep Health’s Dan Wilmer
29 Apr 2021
Adstream Acquisition Helps to Serve Advertisers Worldwide: Extreme Reach’s Tim Conley
Adstream Acquisition Helps to Serve Advertisers Worldwide: Extreme Reach’s Tim Conley
27 Apr 2021
Audience Shift to Streaming Makes for Record-Setting Year: Tubi’s Mark Rotblat
Audience Shift to Streaming Makes for Record-Setting Year: Tubi’s Mark Rotblat
27 Apr 2021
‘CTV Has Become Dominant Way for People to Consume Content’: Pixability’s David George
‘CTV Has Become Dominant Way for People to Consume Content’: Pixability’s David George
26 Apr 2021
Ad Spend Will Diversify During Upfront Sales Season: Magna’s Dani Benowitz
Ad Spend Will Diversify During Upfront Sales Season: Magna’s Dani Benowitz
22 Apr 2021
Don’t Underestimate YouTube’s CTV Strength: Pixability’s Jackie Paulino
Don’t Underestimate YouTube’s CTV Strength: Pixability’s Jackie Paulino
21 Apr 2021
‘Gamers Are at Forefront of Evolving Media Landscape’: Samsung Ads’ Nick Barrionuevo
‘Gamers Are at Forefront of Evolving Media Landscape’: Samsung Ads’ Nick Barrionuevo
21 Apr 2021
AVOD Offers Data-Driven Ad Targeting to Brands: Haworth’s Randi Leonard
AVOD Offers Data-Driven Ad Targeting to Brands: Haworth’s Randi Leonard
20 Apr 2021
‘Revenue Opportunity Has Pushed Convergence’: WideOrbit’s John Morris
‘Revenue Opportunity Has Pushed Convergence’: WideOrbit’s John Morris
20 Apr 2021
Comcast, Dentsu, Disney, Effectv, Fox, Horizon, NBC, Mindshare, Nielsen, Omnicom, VAB &  WarnerMedia Execs: Return of Live Sports Means New  Opportunities for Marketers
Comcast, Dentsu, Disney, Effectv, Fox, Horizon, NBC, Mindshare, Nielsen, Omnicom, VAB & WarnerMedia Execs: Return of Live Sports Means New Opportunities for Marketers
19 Apr 2021
AVOD Is Part of Holistic Approach to Video: RPA’s Lisa Herdman
AVOD Is Part of Holistic Approach to Video: RPA’s Lisa Herdman
15 Apr 2021
AVOD Is ‘Huge Piece’ of TV/Video Mix for Advertisers: Camelot’s Erika Newsom
AVOD Is ‘Huge Piece’ of TV/Video Mix for Advertisers: Camelot’s Erika Newsom
13 Apr 2021
CVS, IBM Watson, Mastercard, Nissan and Wavemaker Execs on ‘Breaking the Cycle’ of Digital Media and Advertising
CVS, IBM Watson, Mastercard, Nissan and Wavemaker Execs on ‘Breaking the Cycle’ of Digital Media and Advertising
11 Apr 2021