All posts by Rob Williams

SMI Releases Pricing Intelligence Tools for Unified View of CPMs
SMI Releases Pricing Intelligence Tools for Unified View of CPMs
10 Jun 2021
CTV Offers Faster Data Insights Than Linear TV: App Science’s Helen Lum
CTV Offers Faster Data Insights Than Linear TV: App Science’s Helen Lum
9 Jun 2021
Addressable TV Is Bridge Between Linear and Streaming: Vizio’s Adam Gaynor
Addressable TV Is Bridge Between Linear and Streaming: Vizio’s Adam Gaynor
8 Jun 2021
SSP’s Add Value to Premium TV Inventory: FreeWheel’s Mark McKee
SSP’s Add Value to Premium TV Inventory: FreeWheel’s Mark McKee
7 Jun 2021
Audience Measurement Should Bolster Value of TV Content: NBCUniversal’s Kelly Abcarian
Audience Measurement Should Bolster Value of TV Content: NBCUniversal’s Kelly Abcarian
7 Jun 2021
CTV Data Provide More Insights for Ad Targeting: MBuy’s Michael Parent
CTV Data Provide More Insights for Ad Targeting: MBuy’s Michael Parent
2 Jun 2021
Mobile, TV Data Provide Holistic Audience Insights: Omnicom Media Group’s  Kelly Metz
Mobile, TV Data Provide Holistic Audience Insights: Omnicom Media Group’s Kelly Metz
27 May 2021
Out-of-home Advertising Is ‘Truly Booming’ As U.S. Reopens: OAAA’s Anna Bager
Out-of-home Advertising Is ‘Truly Booming’ As U.S. Reopens: OAAA’s Anna Bager
27 May 2021
Mobile Data Help to Avoid Ad Duplication: GSD&M’s Dave Kersey
Mobile Data Help to Avoid Ad Duplication: GSD&M’s Dave Kersey
25 May 2021
Tubi Is Game-Changer in Reaching Cord-Cutters: Fox’s Suzanne Sullivan
Tubi Is Game-Changer in Reaching Cord-Cutters: Fox’s Suzanne Sullivan
20 May 2021
Mobile Data Enable Audience Targeting on CTV: MediaCom’s Jeff Liang
Mobile Data Enable Audience Targeting on CTV: MediaCom’s Jeff Liang
20 May 2021
Location Data Offer Insights on Power of CTV Ads: Foursquare’s Glen Straub
Location Data Offer Insights on Power of CTV Ads: Foursquare’s Glen Straub
20 May 2021
Convergence, Diversity Lead NewFront Themes: Digitas’s Jodi Robinson
Convergence, Diversity Lead NewFront Themes: Digitas’s Jodi Robinson
19 May 2021
Tentpole Events Drive Live Viewership of Hispanic Audiences: Univision’s Dan Riess
Tentpole Events Drive Live Viewership of Hispanic Audiences: Univision’s Dan Riess
18 May 2021
HBO Max Will Offer Harmonious Mix of Content, Ads: WarnerMedia’s JP Colaco
HBO Max Will Offer Harmonious Mix of Content, Ads: WarnerMedia’s JP Colaco
18 May 2021
Mobile Data Support Personalized Healthcare Marketing: Starcom’s Melissa Gordon-Ring
Mobile Data Support Personalized Healthcare Marketing: Starcom’s Melissa Gordon-Ring
18 May 2021
Linear Addressable TV Is ‘True Convergence Point’: Discovery’s Huda Kazi
Linear Addressable TV Is ‘True Convergence Point’: Discovery’s Huda Kazi
17 May 2021
Upfront Market Faces Pressure Amid Need for Flexibility: Mars’ Ron Amram
Upfront Market Faces Pressure Amid Need for Flexibility: Mars’ Ron Amram
13 May 2021
Data Tell Story of Changing Viewership Habits: PMX’s AJ Kintner
Data Tell Story of Changing Viewership Habits: PMX’s AJ Kintner
13 May 2021
Outcomes Are Backbone of Healthcare Targeting: DeepIntent’s Jen Werther
Outcomes Are Backbone of Healthcare Targeting: DeepIntent’s Jen Werther
12 May 2021