Performance Marketing

Taboola CEO Adam Singolda: Performance Advertising, AI and Open Web are Digital Media’s Future
Taboola CEO Adam Singolda: Performance Advertising, AI and Open Web are Digital Media’s Future
5 May 2025
Zenith’s Colleen Hotchkiss Calls for Better Media Balance of Performance and Branding
Zenith’s Colleen Hotchkiss Calls for Better Media Balance of Performance and Branding
16 Apr 2025
Personalization, Retargeting Key to Albertsons’ CTV Approach
Personalization, Retargeting Key to Albertsons’ CTV Approach
7 Apr 2025
Boundless Commerce: CMO, CCO Roles Blur as Shopping, Media Converge
Boundless Commerce: CMO, CCO Roles Blur as Shopping, Media Converge
25 Mar 2025
AI Delivers Results for Marketers Amid Shifts in Consumer Behavior: Google’s Sadie Thoma
AI Delivers Results for Marketers Amid Shifts in Consumer Behavior: Google’s Sadie Thoma
16 Feb 2025
AI Helps Publishers Provide Contextual Signals to Brands: EXTE’s Mat Doherty
AI Helps Publishers Provide Contextual Signals to Brands: EXTE’s Mat Doherty
10 Feb 2025
The Race for Premium Inventory in Commerce Media: Omnicom Media Group, Criteo, Uber Execs Explain
The Race for Premium Inventory in Commerce Media: Omnicom Media Group, Criteo, Uber Execs Explain
23 Jan 2025
Brits Still Love Live TV, Says Kinesso’s Odeneye
Brits Still Love Live TV, Says Kinesso’s Odeneye
12 Jan 2025
Mobile Games Engage Broad Group of Consumers With Brands: Zynga’s Gabrielle Heyman
Mobile Games Engage Broad Group of Consumers With Brands: Zynga’s Gabrielle Heyman
6 Jan 2025
Addressable TV Advertising Set for Takeoff as Buyers Seek Performance: Go Addressable’s New Chairman
Addressable TV Advertising Set for Takeoff as Buyers Seek Performance: Go Addressable’s New Chairman
18 Dec 2024
Streaming TV Blends Brand & Performance: Index Exchange’s Tigg
Streaming TV Blends Brand & Performance: Index Exchange’s Tigg
18 Dec 2024
‘An Inspiring Underdog’: Dentsu’s Cara Lewis on Addressable TV’s Growth
‘An Inspiring Underdog’: Dentsu’s Cara Lewis on Addressable TV’s Growth
8 Dec 2024
IAS Expands Microsoft Advertising Tie-Up, Sees AI ‘Supercharging’ Marketing
IAS Expands Microsoft Advertising Tie-Up, Sees AI ‘Supercharging’ Marketing
1 Dec 2024
AI Drives 4X Return on Ad Spend: DoubleVerify’s Smith
AI Drives 4X Return on Ad Spend: DoubleVerify’s Smith
6 Nov 2024
Retail Media Transforms National Ad Campaigns: GroupM’s Lauren Lavin
Retail Media Transforms National Ad Campaigns: GroupM’s Lauren Lavin
30 Oct 2024
TikTok Aims to Optimize Ad Campaigns With AI-Powered Solutions
TikTok Aims to Optimize Ad Campaigns With AI-Powered Solutions
22 Oct 2024
Media Optimization in Real Time Is Key for Electoral Campaigns: Dynata’s Don Simons
Media Optimization in Real Time Is Key for Electoral Campaigns: Dynata’s Don Simons
12 Sep 2024
Gen AI’s Powerful Capabilities Fuel Innovation for Marketers
Gen AI’s Powerful Capabilities Fuel Innovation for Marketers
21 Aug 2024
Political Ads Benefit from Supply Path Optimization: Powers CEO Jordan Lieberman
Political Ads Benefit from Supply Path Optimization: Powers CEO Jordan Lieberman
21 Aug 2024
Programmatic CTV Can Help Cut Wasted Ad Dollars: Media Fortitude’s Carrie Xu
Programmatic CTV Can Help Cut Wasted Ad Dollars: Media Fortitude’s Carrie Xu
13 Aug 2024