Performance Marketing

AI Helps Publishers Provide Contextual Signals to Brands: EXTE’s Mat Doherty
10 Feb 2025
The Race for Premium Inventory in Commerce Media: Omnicom Media Group, Criteo, Uber Execs Explain
23 Jan 2025
Brits Still Love Live TV, Says Kinesso’s Odeneye
12 Jan 2025
Mobile Games Engage Broad Group of Consumers With Brands: Zynga’s Gabrielle Heyman
6 Jan 2025
Addressable TV Advertising Set for Takeoff as Buyers Seek Performance: Go Addressable’s New Chairman
18 Dec 2024
Streaming TV Blends Brand & Performance: Index Exchange’s Tigg
18 Dec 2024
‘An Inspiring Underdog’: Dentsu’s Cara Lewis on Addressable TV’s Growth
8 Dec 2024
IAS Expands Microsoft Advertising Tie-Up, Sees AI ‘Supercharging’ Marketing
1 Dec 2024
AI Drives 4X Return on Ad Spend: DoubleVerify’s Smith
6 Nov 2024
Retail Media Transforms National Ad Campaigns: GroupM’s Lauren Lavin
30 Oct 2024
TikTok Aims to Optimize Ad Campaigns With AI-Powered Solutions
22 Oct 2024
Media Optimization in Real Time Is Key for Electoral Campaigns: Dynata’s Don Simons
12 Sep 2024
Gen AI’s Powerful Capabilities Fuel Innovation for Marketers
21 Aug 2024
Political Ads Benefit from Supply Path Optimization: Powers CEO Jordan Lieberman
21 Aug 2024
Programmatic CTV Can Help Cut Wasted Ad Dollars: Media Fortitude’s Carrie Xu
13 Aug 2024
Retail Media Helps Consumer Brands Form Bonds With Shoppers
1 Aug 2024
TikTok’s Measurement Chief Jorge Ruiz: ‘Build For The Platform’
31 Jul 2024
Criteo’s Brian Gleason: How Commerce Media Drives Sales for Brands
31 Jul 2024
TikTok’s Adolfo Fernández: Branding And Performance are ‘Blending Together’
30 Jul 2024
AI Drives Emotional Resonance Between Ads and Content for Better Performance
30 Jul 2024