Why Brands Should Look Beyond In-Game Advertising to Reach Gamers
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Women’s Sports Emerging Amongst ‘Greatest Growth Markets’ for Advertisers: Brainlabs’ Anjlee Majmudar
The convergence of sports, streaming and shopping is creating new opportunities for brands seeking to connect with new, active, diverse audiences. With figures like Caitlin Clark, Simone Biles and Livvy Dunne driving interest and attendance, women’s sports are positioning themselves as a prime advertising investment opportunity. “I truly believe women’s sports is going to be […]
Publicis Media’s Samantha Lim: Brand Safety and Measurement are Key to Gaming Ad Growth
For many advertising and media industry veterans, gaming still feels new, despite its steady rise over the last two decades. In part, that’s due to the vast differences between it and more traditional media. But as Samantha Lim, SVP, Gaming Strategy & Innovation, Publicis Media, says homing in on the values that gaming offers to […]
TV’s Transparency Challenge: Is the Black Box Opening?
The “black box” that has long shrouded connected TV advertising is finally cracking open, according to one of the industry’s technology providers. As advertisers increasingly seek clarity on where their ads appear and the quality of content they’re adjacent to, the murky world of programmatic CTV is being forced to provide greater transparency. “People really […]
Telly TV Sees Dual-Screen Future for TV Advertising: Seho Lee
SAN JUAN, PR – Who said a television had to have just one screen? While the “second screen” craze of the noughties revolved around the smartphone, Telly is aiming to popularize a TV with an ad-supported second screen right underneath the first, monetized viewing through ads. “We’re constantly thinking about how can we make everybody’s lives […]
Havas Play’s Jarell Thompson on How Brands Can Authentically Join the Evolving Gaming Landscape
Once seen as a niche hobby, gaming has emerged as a dominant force in entertainment and culture that’s reshaping how brands think about engagement. The gaming audience is not only massive but also increasingly diverse, spanning generations and lifestyles, Jarell Thompson, vice president of gaming at Havas Play, said in this interview with Lisa Granatstein, […]
Index Exchange’s Andrew Casale: Google Monopoly Ruling Puts Divestiture Squarely on the Table
A landmark antitrust ruling against Google’s advertising technology business has sent ripples through the digital media ecosystem after finding the tech giant liable for maintaining illegal monopolies. The decision targeted specific pillars of Google’s vast operation, potentially setting the stage for significant structural changes. The ruling focused on Google’s publisher ad server DoubleClick for Publishers […]
Zenith’s Colleen Hotchkiss Calls for Better Media Balance of Performance and Branding
SAN JUAN, PR — In an advertising landscape dominated by performance metrics and retail media expansion, Colleen Hotchkiss, President of Growth Practices at Publicis Groupe’s Zenith Media, is calling for a renewed focus on brand building. While performance media remains essential for short-term results, Hotchkiss argues that brands must not lose sight of what truly […]
Content Still Reigns as CTV Signals Evolve: Fubo’s Jennifer Hess
As the scramble for television advertising dollars continues to heat up, many still think that premium content is the key to attracting both viewers and advertisers. But, while content may be king, the signals that accompany that content are becoming increasingly important, too. According to Jennifer Hess, VP, global ad operations, Fubo, discussions this year […]
Horizon Media’s Nav Singh on AI, CTV and the Future of Programmatic: ‘The World Is Our Oyster’
SAN JUAN, PR – As the media landscape rapidly evolves, Nav Singh, vice president and managing director of programmatic at Horizon Media, said advertisers are entering a new era — one defined by data, customization, and the power of AI. “The consumers are there,” Singh said in this interview at the Beet Retreat San Juan, […]
CTV Advertising Faces a Transparency Reckoning, Says Rain’s Director Nyurenberg
The connected TV (CTV) advertising space is at a critical juncture, with performance advertisers demanding greater visibility into their investments. According to David Nyurenberg, director, video product development and innovation, Rain the Growth Agency, transparency benefits all stakeholders by enabling smarter budget allocation and more effective campaigns. He told Beet.TV that the industry is entering […]
CTV Offers Early-Stage Brands Targeted Reach, Premium Environment, Says ŌURA’s Reynolds
SAN JUAN, PR – Connected TV advertising is providing a sweet spot for brands in the early stages of building awareness, offering them the benefits of television with the precision of digital. The medium gives marketers the opportunity to know exactly who they’re reaching, while also placing messages in a more premium environment than standard […]
Digital Sports and Live Events are Redefining Advertising Access: Dentsu’s Jessie Schwartzfarb
SAN JUAN, PR – In a rapidly shifting media landscape, the rise of digital video consumption is not just a trend — it’s reshaping the very core of advertising strategy, particularly when it comes to live events and sports. Jessie Schwartzfarb, executive vice president and head of video investment at Dentsu, shared insights into the digital […]
Microsoft Advertising’s Jonathan Stringfield: Gaming’s Engagement Creates New Advertising Frontier
The good news for advertisers is that gaming is where engaged consumers are. Advertisers must take note that generational shifts and technological advancements have transformed gaming from a niche hobby into a mainstream cultural force. “You increasingly have generations of individuals that grew up gaming. So as they grow into adults, they, too, are carrying those habits […]
Havas Media’s Diana Bernstein: Focusing on ‘Micro-communities’ Is Bigger Than Geo-targeting
SAN JUAN, PR — The traditional divide between national and local marketing strategies is outdated and ineffective in today’s complex media landscape, according to Diana Bernstein, Managing Partner, Partnerships at Havas Media Network. “What we’ve been doing at Havas is rethinking local marketing within community marketing,” Bernstein told Beet.TV’s David Kaplan at the Beet Retreat […]
Philo’s Turner: Transparent Supply Path Demands Two-Way Street
The push for cleaner supply paths in connected TV advertising often focuses on what publishers provide, but true clarity may require more than just one side laying its cards on the table. With programmatic buying in CTV reckoned to have hit $30.1 billion in the US in 2024, the complexity of the transaction chain demands […]
Xperi’s TiVo Expands Beyond DVR Roots Based on Troves of Viewer Data: Fariba Zamaniyan
SAN JUAN, PR — TiVo, the company once synonymous with DVRs and the earliest forms of time-shifted TV watching, is continuing its transformation into a significant player in the connected TV operating system space. As Fariba Zamaniyan, the global vp of data monetization at Xperi-owned TiVo, told Beet.TV’s David Kaplan at the Beet Retreat San […]
Plex Takes Aim to Tackle, and Work With, Content’s Discovery Dilemma
So many shows, so little time. The proliferation of content options across numerous platforms has created a paradox of choice that’s both empowering and overwhelming. This fragmentation has made content discovery a critical battleground in the streaming wars. “Ad-supported TV is thriving right now because there’s truly something for everyone,” said Audrey Layman, director of […]
Personalization, Retargeting Key to Albertsons’ CTV Approach
SAN JUAN, PR – Retail media networks’ rich seams of shopper data don’t just help retail operators – they can also help advertisers cut through today’s digital noise. But now the technology exists to apply that approach to the biggest screen in the home, the connected TV set. That is creating new opportunities for brands […]
Tariff Turmoil Threatens Ad Market Stability: Madison and Wall’s Brian Wieser
In a sobering assessment of the advertising industry’s near-term prospects, Brian Wieser, principal at consulting firm Madison and Wall, warned that escalating global tariffs and growing policy uncertainty are creating a drag on the ad market—with few signs of relief ahead. “There’s a lot of bad places this can go,” Wieser said in this interview […]
Tariff Shockwaves Rattle Adtech Sector: LUMA CEO Terence Kawaja Warns of Industry Fallout
New U.S. tariffs could trigger a wave of economic disruption and stall the advertising technology sector’s recovery, warns Terence Kawaja, founder and chief executive of investment bank LUMA Partners. The Trump administration’s announced tariffs and retaliatory actions by major trading partners such as China have deep and far-reaching consequences for the U.S. economy and the […]
EssenceMediacom’s ‘100 Days of AI’ Transforms Marketing from Briefs to Measurement
SAN JUAN, PR – In 2025, media agencies are striving to concertedly adopt AI across their workflows. EssenceMediacom is attempting to combine practical AI applications with culturally relevant moments to engage employees and transform client results. “At WPP, we’ve actually built our own bespoke AI platform where we are able to start from a client […]