Creative Optimization

Creative Is The New KPI: XR’s Kinsella On Rebranding & Rebooting

15 Jan 2024

AI Has Key Role at Crossroads of Ad Creative & Media: Clinch’s Oz Etzioni

11 Jan 2024

‘The Effectiveness Equation’: Harnessing the Power of CTV Advertising

8 Jan 2024

Ad Agencies Like OMD Showing Keen Interest In Generative AI Creativity

4 Jan 2024

Creative Optimization Boosts Attention to Ads: GroupM Nexus’s Nicola Lewis

21 Dec 2023

Gen-AI Creative Will Change The Game In 2024: LG Ads’ Marlow

21 Nov 2023

Flashtalking’s Rebrand Highlights Tools for AI-Powered Personalization of Ad Creative: Mediaocean’s Aaron Goldman

5 Oct 2023

Zenith’s Rolli Wants To Up-End Attention Norms To Popularize Interactive Video

8 Aug 2023

Democratizing TV Advertising: MNTN’s Leap into Creative AI Tools

7 Aug 2023

Creative Optimization Can Supercharge Addressable TV Ads: Finecast’s Nicola Lewis

25 Jul 2023

AI Can Activate CTV: Teads’ Pintarelli

27 Jun 2023

Attention & Creativity Under The Microscope: Yahoo’s Ordemann

21 Jun 2023

Democratizing TV Advertising With AI: David Kline On Spectrum Reach’s Game Changer

14 Jun 2023

The Road To Cannes 2023: Ad Execs Relish Connection & Creativity On The Côte D’Azur

9 Jun 2023

Artificial Intelligence Is Driving Debate About Ad Creative: Publicis Media’s Eric Levin

6 Jun 2023

Kargo’s Harry Kargman Aims To Disrupt CTV Landscape With Innovative Ad Formats

16 May 2023

Why Consumers are Rejecting Most Brands’ Digital Ads – Mars’ Patilinet

9 May 2023

CTV Ad Outcomes Start In The Heart Of Glass: Origin’s Godfrey

23 Mar 2023

Why Gaming May Change All Aspects of Advertising and Media: dentsu’s Sarah Stringer

20 Mar 2023

Through M&A, MNTN Scales Into ‘Creative As A Subscription’

8 Mar 2023