Creative Optimization

Beyond The Pod: Roku’s Helfman Gets Creative With TV Ads

4 Apr 2022

How DCO Boosts ROI: Clinch’s MacIntosh

8 Mar 2022

Fragmentation Has Unleashed Creative Complexity: Mediaocean’s Nardone

22 Feb 2022

‘Intellectual Property Is the New Prime Time’: WarnerMedia’s Ryan Gould

15 Feb 2022

Life After 30 Seconds: Roku’s Helfman Beckons The Future Of TV Ads

26 Jan 2022

Hogarth, GroupM Creates Addressable Content Practice As Opportunity Expands

19 Jan 2022

Advertising ‘Nirvana’ Marries Creative with Targeting: Dentsu’s Brad Stockton

13 Jan 2022

CTV Starts With QR: Tr.ly’s Maestre On The Creative Optimization Spectrum

12 Jan 2022

Multi-Variant CTV Ads Create A Solvable Headache: Peach’s Regensburger

28 Dec 2021

CTV Propels Need for ‘Creative Agility’ in Ads: Origin’s Fred Godfrey

21 Dec 2021

Havas’ Sedlarcik Goes Long On Short-Form Ads

14 Sep 2021

Branded Content Boosts Engagement With Viewers: Roku’s Chris Bruss

24 Aug 2021

Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech

19 Jul 2021

Mediaocean to Buy Flashtalking for $500 Million as it Preps IPO, WSJ

13 Jul 2021

How To Inject Creative Into Programmatic: Xaxis’ Lin

12 Jul 2021

AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising

29 Jun 2021

Customized Ads at Scale Are Key to Optimized Video Campaigns: GroupM’s Liza Davidian

29 Jun 2021

AI Helps Brands Re-Focus On Creative: IBM’s Redmond

16 Jun 2021

On the #BeetCast: Dentsu Media’s Doug Rozen on the Imperative around “Meaningful Media”

14 Jun 2021

AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains

17 May 2021