Creative Optimization

Adstream Acquisition Helps to Serve Advertisers Worldwide: Extreme Reach’s Tim Conley
27 Apr 2021
Tracey Scheppach-
The “Mother of Addressable TV” Calls for a Revolution: “Data Must Be Free” declares Tracey Scheppach
19 Apr 2021
‘We’re Trying To Be a Unifier’ for Linear, Digital Ads: Comcast Technology Solution’s Richard Nunn
16 Mar 2021
30 Seconds To Infinity: Callahan on How Fox Is Re-Inventing The Ad Break
4 Feb 2021
Creative Planning Is AI’s ‘Next Frontier’: IAB Tech Lab’s Richardson
14 Dec 2020
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
27 Oct 2020
Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap
14 Jul 2020
Pandemic’s Effects on Video Production Are Likely to Last: CNN’s Otto Bell
7 Jul 2020
New-Look Crackle Serves Up Positive Content, Lighter Ads: Guelton
5 Jul 2020
Wavemaker’s Amanda Richman Frames the The NewFronts: Tonality, Creativity with a Service Focus
7 Jun 2020
Fast-Forward Innovation: Hulu’s Helfand Celebrates ‘Pause Ads’
27 May 2020
Pandemic is Accelerating the Creative Process, 4A’s CEO Marla Kaplowitz
25 May 2020
Dynamic Creative Helps Brand Suitability During Change: Xaxis’
12 May 2020
Programmatic Advertising Must Align with Creative, Index Exchange CEO Andrew Casale
28 Apr 2020
Xandr’s Scott: ‘Creative Is Evolving to Meet the Temperament of the New Viewer’
27 Apr 2020
“Creativity Can Flourish Amid Chaos,” 4A’s CEO Kaplowitz
31 Mar 2020
Personalized Ads Are Going Up-Funnel: Jivox’s Nesamoney
25 Mar 2020
S4’s MightyHive Lays Infrastructure To Help DCO Fly, Del Greco Says
19 Jan 2020
Dynamic Creative Optimization is Here: MediaCom’s Sasha Savic
10 Jan 2020
Brands Need More Creative Assets: BofA’s Paskalis
5 Jan 2020