Creative Optimization

Beachfront Readies Addressable Ad Delivery with Successful Test of Vizio’s OAR Standard
Beachfront Readies Addressable Ad Delivery with Successful Test of Vizio’s OAR Standard
5 May 2021
Adstream Acquisition Helps to Serve Advertisers Worldwide: Extreme Reach’s Tim Conley
Adstream Acquisition Helps to Serve Advertisers Worldwide: Extreme Reach’s Tim Conley
27 Apr 2021
Tracey Scheppach-
The “Mother of Addressable TV” Calls for a Revolution: “Data Must Be Free” declares Tracey Scheppach
19 Apr 2021
‘We’re Trying To Be a Unifier’ for Linear, Digital Ads: Comcast Technology Solution’s Richard Nunn
‘We’re Trying To Be a Unifier’ for Linear, Digital Ads: Comcast Technology Solution’s Richard Nunn
16 Mar 2021
30 Seconds To Infinity: Callahan on How Fox Is Re-Inventing The Ad Break
30 Seconds To Infinity: Callahan on How Fox Is Re-Inventing The Ad Break
4 Feb 2021
Creative Planning Is AI’s ‘Next Frontier’: IAB Tech Lab’s Richardson
Creative Planning Is AI’s ‘Next Frontier’: IAB Tech Lab’s Richardson
14 Dec 2020
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
27 Oct 2020
Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap
Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap
14 Jul 2020
Pandemic’s Effects on Video Production Are Likely to Last: CNN’s Otto Bell
Pandemic’s Effects on Video Production Are Likely to Last: CNN’s Otto Bell
7 Jul 2020
New-Look Crackle Serves Up Positive Content, Lighter Ads: Guelton
New-Look Crackle Serves Up Positive Content, Lighter Ads: Guelton
5 Jul 2020
Wavemaker’s Amanda Richman Frames the The NewFronts: Tonality, Creativity with a Service Focus
Wavemaker’s Amanda Richman Frames the The NewFronts: Tonality, Creativity with a Service Focus
7 Jun 2020
Fast-Forward Innovation: Hulu’s Helfand Celebrates ‘Pause Ads’
Fast-Forward Innovation: Hulu’s Helfand Celebrates ‘Pause Ads’
27 May 2020
Pandemic is Accelerating the Creative Process, 4A’s CEO Marla Kaplowitz
Pandemic is Accelerating the Creative Process, 4A’s CEO Marla Kaplowitz
25 May 2020
Dynamic Creative Helps Brand Suitability During Change: Xaxis’
Dynamic Creative Helps Brand Suitability During Change: Xaxis’
12 May 2020
Programmatic Advertising Must Align with Creative, Index Exchange CEO Andrew Casale
Programmatic Advertising Must Align with Creative, Index Exchange CEO Andrew Casale
28 Apr 2020
Xandr’s Scott: ‘Creative Is Evolving to Meet the Temperament of the New Viewer’
Xandr’s Scott: ‘Creative Is Evolving to Meet the Temperament of the New Viewer’
27 Apr 2020
“Creativity Can Flourish Amid Chaos,” 4A’s CEO Kaplowitz
“Creativity Can Flourish Amid Chaos,” 4A’s CEO Kaplowitz
31 Mar 2020
Personalized Ads Are Going Up-Funnel: Jivox’s Nesamoney
Personalized Ads Are Going Up-Funnel: Jivox’s Nesamoney
25 Mar 2020
S4’s MightyHive Lays Infrastructure To Help DCO Fly, Del Greco Says
S4’s MightyHive Lays Infrastructure To Help DCO Fly, Del Greco Says
19 Jan 2020
Dynamic Creative Optimization is Here: MediaCom’s Sasha Savic
Dynamic Creative Optimization is Here: MediaCom’s Sasha Savic
10 Jan 2020