Creative Optimization

Celtra’s Mikek: Enhancing Efficiency and Predicting Performance With AI
7 Aug 2024
AI Is Unlocking Creative Potential for Marketing Professionals: Celtra’s Andrew Slater
6 Aug 2024
TikTok’s Measurement Chief Jorge Ruiz: ‘Build For The Platform’
31 Jul 2024
Mondelēz Sees AI Driving Dynamic, Personalized CTV Ads
29 Jul 2024
Generative AI Transitions from Potential to Practical Use in Advertising
25 Jul 2024
AI Is Priceless For Mastercard Marketers: Guerin
22 Jul 2024
AI Empowers Faster, Better Creative Process: Celtra’s Mikek
18 Jul 2024
Bringing Video Ad Creativity to Mobile’s Full-Screen Canvas: Digital Turbine’s Mark Slade
11 Jul 2024
CTV and Branded Content Offer New Opportunities for Molson Coors
2 Jul 2024
Revival of MediaMath Elevates ‘Creative as a Service’ in Advertising: Infillion’s Michael Colella
6 Jun 2024
Breaking Out Of The Ad Pod: TripleLift’s King Sees Programmatic Power Creative Disruption
20 May 2024
We Are Inspired by Kevin & Marina Krim and Their ‘Choose Creativity’ Movement
13 May 2024
Havas Media Group’s Bregman Sees ‘Golden Age’ For AI Creativity
14 Mar 2024
Attention Is Differentiation: Sharethrough’s Marsolais On Engaging CTV Ad Formats
27 Feb 2024
AI Can Fuel Audience-Focused Creative Optimization: Cara Pratt
24 Jan 2024
New-Look XR Assembles ‘Avengers’ To Bring Art & Diversity
24 Jan 2024
Albertsons Calls On Capgemini To Automate Media Planning
17 Jan 2024
GroupM Assembles Industry To Innovate New TV Ad Formats
16 Jan 2024
At The Foothills Of Creative Destruction: Sorrell’s Five AI Trends
16 Jan 2024
Creative Is The New KPI: XR’s Kinsella On Rebranding & Rebooting
15 Jan 2024