Creative Optimization

Retail Media Is ‘Third Wave’ of Precision Advertising: Jivox CEO Diaz Nesamoney
30 Jun 2025
Interface Friction, Not Cost, is Holding Back Premium Video Ads: Marpipe Dan Pantelo
24 Jun 2025
Uber Advertising’s Creative Studio Aims to Deliver Fluid Ad Experiences
19 Jun 2025
Brand Entertainment Must Compete with Hollywood, Not Just Other Brands: Digitas’ Mark Book
26 May 2025
Brand Storytelling Is Undergoing a Renaissance With Platform-Driven Creativity: Digitas’ Atit Shah
21 May 2025
TripleLift CEO Dave Helmreich on Creative Innovation, Publisher Value and New Era of Ad Performance
8 May 2025
Retailers are Answering Half of Consumers’ Challenge Questions: Omnicom’s Baker
10 Mar 2025
Hershey’s Rinaldi Takes a Bite Of Adland’s New Creative Tech
5 Feb 2025
Albertsons Taps Generative AI for Personalized, Diverse Advertising
27 Jan 2025
Streamers Should Learn From Social Media: PubMatic’s Scaglione
22 Jan 2025
XR Sees AI-Powered ‘Creative Intelligence’ As The Future Of Advertising
21 Jan 2025
Lean In, Partner Up: Innovid’s Netter Wants Publishers to Follow Disney’s Lead
14 Jan 2025
Advertisers Want Interactive TV Ads Standardized: Brightline’s Bologna
22 Dec 2024
Gen AI Unleashes More Creative Power for Advertisers: Adobe’s Sam Garfield
16 Dec 2024
Creativity Flows out of TikTok’s Symphony
1 Dec 2024
Innovative Ad Formats Improve The TV Experience: TripleLift’s Rachel LaMura
11 Sep 2024
Gen AI’s Powerful Capabilities Fuel Innovation for Marketers
21 Aug 2024
Celtra, Annalect & PXP Execs On Mastering AI and Automation
14 Aug 2024
Microsoft, Omnicom Execs Say AI’s Power Unlocks Human Creativity
12 Aug 2024
TripleLift, Geico, Unilever Execs On Moving CTV Beyond Experimentation
8 Aug 2024
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