“Diversity Needs to Woven into the Fabric of Everyday Decisions,” Facebook’s Alvin Bowles

Diversity is not about token gestures, it has to be more:  it has to be woven into everyday decisions, says Alvin Bowles, Vice President, Global Marketing Partnerships at Facebook, in this interview with Beet.TV We spoke with him about his journey from Detroit to Wall Street to Silicon Valley and how mentors have helped shape […]

 
 

Being a Black Woman in Silicon Valley: The Stereotyping is Exhausting

SAN FRANCISCO – The number of  black women in Silicon Valley is small.  For some, it means suffering through racial stereotyping – not being able to fully be themselves, explains Kenya Hayes, a veteran Valley executive, now head of comms for North America at AppsFlyer, in this interview with Beet.TV Wanting to be productive, but […]

 
 

“Back to the Drawing Board” as Marketers Seek Agility in Media Investment, OMD’s Colonna

Buffeted by the pandemic and civil upheaval over racial injustice, marketers are “going back to drawing boards” as the “tried and true” marketing strategies are not necessarily useful now, says Kristen Colonna, Chief Strategy Officer of OMD USA, in this interview with Beet.TV She calls for great flexibility from media owners and a greater focus […]

 
 

A Tipping Point in TV Ad Buying: Linear First is “Backwards,” 360i’s Warburton

Powered by the wholesale consumer migration to OTT devices, the stratagem for TV investment is at a turning point:  Buying linear first is “backwards,” says Catherine Warburton, EVP and Chief Investment Officer at 360i, a Dentsu Aegis Network unit. Digital and streaming video is no long just about reach she notes, in this interview with […]

 
 

Digitas CEO Robinson: It’s All about Authenticity at the NewFronts, More Than Ever

For the past two years at the NewFronts, Digitas has stressed “authenticity and trust” as its core themes in it presentations.  That approach to marketing is more central than ever this year, says Jodi Robinson, CEO of Digitas North America, in this interview with Beet.TV In 2008, Digitas founded what was then called the the […]

 
 

“We All Play the Game.” We’ve Learned to “Code Switch” at Work, Christian Borges

“I play the game, we all do.” For many blacks in the adtech workplace, there is an ever present imperative to “code switch,” says Christian Borges, SVP of Marketing at true[X], in this interview with Beet.TV He explains that means changing how “we speak, act and even how we walk.”  He says it’s exhausting and […]

 
 

Andre Swanston Shares His Experiences, Lessons and Hopes for Society in this Beet Series Debut

Having been mostly silent over the past 10 years about his experiences with racial discrimination and police abuse, Andre Swanston, CEO and co-founder of over-the-top data marketplace Tru Optik, has shared many of these with his colleagues in a personal letter, and here, in this interview with Beet.TV Like many young black men, Swanston has […]

 
 

NewFronts to Highlight Streaming Media and Business Transformation

The IAB NewFronts, an essential annual showcase for the digital media industry, will have a big focus this year on streaming media when it it takes place June 22-26.   And, it will explore business transformation during the pandemic, explains David Cohen, president of the IAB in this interview with Beet.TV Previously held at a number […]

 
 

With $400 Million Novo Nordisk Win, Wavemaker’s Amanda Richman is Set on “Provoking” Clients

She calls it “positive provocation” – a strategy of challenging clients.  For Wavemaker U.S. CEO Amanda Richman, it seems to be a winning approach for both  managing clients and winning new ones, she explains in this interview with Beet.TV The GroupM agency recently landed the Novo Nordisk Danish pharmaceutical giant with a reported annual media […]

 
 

Comcast’s Effectv is “Mapping to Business Outcomes” for Local Advertisers

Sharing daily updates of set-top data with local advertisers on TV consumption has helped them map to “business outcomes” says Melanie Hamilton, Head of Enterprise Sales at Effectv, formerly known as Comcast Spotlight, its local cable advertising unit. It’s part of the changes taking place in the local cable TV marketplace during the pandemic, she […]

 
 

Kara Swisher to Jack Dorsey: Remove Offensive Tweets, Labels Won’t Work

Twitter has removed various offensive tweets, but has not removed any by Donald Trump.    There’s no rhyme or reason for this except that Trump is the social network’s biggest draw, opines Kara Swisher, New York Time Op-Ed contributor and co-founding editor of Recode in this video interview with Beet.TV Swisher wrote in today’s Times […]

 
 

Pandemic is Accelerating the Creative Process, 4A’s CEO Marla Kaplowitz

It’s been a difficult time for the advertising agency business as marketing budgets have been put on hold and media investments strategies are being reevaluated.  But it is an important time of change for agencies who are tasked by clients around new e-commerce strategies and fast digital transformation,  says Marla Kaplowitz, CEO of the 4A’s, […]

 
 

Advertisers Warming to News Investment as “Positive Associations” Emerge, GroupM’s Joe Barone

While brand safety was not the main reason for advertisers having pulled back from investing during the early days of the pandemic, those being budgets and messaging, concerns about brand safety or suitability have been a factor —  but they are abating. Initially putting investment on hold during the initial days, advertisers are finding that […]

 
 

From “Axe to Scalpel,” Brand Safety and Suitability Gets More Refined, Dentsu’s David Murnick

Since 2017, the digital media industry has largely taken control of brand safety issues, universally rejected content around terrorism and violence. The conversation has moved on to brand suitability and the tools in the hands of buyers and publishers have become much more refined, says David Murnick, EVP for Digital Operations at Dentsu Aegis Network […]

 
 

The TradeDesk’s Philippa Snare: Take Time to Learn

LONDON – The digital media industry is going through a rapid transformation, accelerated by the global pandemic.  For marketers navigating a changing  landscape, taking time for learning is essential, suggests Philippa Snare, SVP for EMEA at The TradeDesk in this interview with Beet.TV’s Jon Watts. Snare recently moved from Facebook where she lead their Global […]

 
 

Pandemic Has Moved The OTT Industry 18 Month Ahead, Tru Optik’s Andre Swanston

STAMFORD,  CT —  The dramatic uptick in OTT viewing during the pandemic, has acelerate the medium by some 18 months, observes Andre Swanston, CEO and Founder of Tru Optik in this interview with Beet.TV The company provides an identity resolution that powers the streaming media ecosystem. The company works closely with data giant Transunion in […]

 
 

Getting Past the TV Upfront to an “Audience-Based World,” Omnicom’s Sullivan

The current crisis  is causing the media industry to “rethink what we do.”  It is making the TV Upfront less essential versus the time when clients want to negotiate, says Catherine Sullivan, Chief Investment Officer of the Omnicom Media Group, NA, in this interview with Beet.TV TV marketplace is moving inexorably to an “audience-based” world.  […]

 
 

Roku Unveils TV Ad Buying Solution

Roku has unveiled its OneView ad platform which integrates its vast subscriber data with the capabilities of the video DSP dataxu, which it acquired last year. “Identity is core to the offering,” says Dan Robbins, VP Ad Marketing at Roku, in this interview today about the new solutions.

 
 

Digital Media Exec Launches National Grassroots Bake Sale for Biden Campaign

BROOKLYN — Veteran digital media executive Domenic Venuto, who recently served as COO of Amobee and had earlier senior posts at The Weather Channel and Publicis, is harnessing his passion for bread baking, and his digital chops, to launch a grassroots bake sale to raise funds for the Biden for President campaign. He calls the […]

 
 

“People Before Profits,” Horizon Media Founder and CEO Bill Koenigsberg

Dealing with the immediate impact of  the COVID-19, with the agency’s 125 clients, was a sort of “massive triage,” says Bill Koenigsberg, CEO and Founder of Horizon Media, the largest privately-owned media buying agency, in this interview with Beet.TV It’s been difficult, but he sees the agency coming out of the crisis stronger, as it […]

 
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