All posts by Andy Plesser

With $400 Million Novo Nordisk Win, Wavemaker’s Amanda Richman is Set on “Provoking” Clients
28 May 2020
Comcast’s Effectv is “Mapping to Business Outcomes” for Local Advertisers
27 May 2020
Kara Swisher to Jack Dorsey: Remove Offensive Tweets, Labels Won’t Work
26 May 2020
Pandemic is Accelerating the Creative Process, 4A’s CEO Marla Kaplowitz
25 May 2020
Advertisers Warming to News Investment as “Positive Associations” Emerge, GroupM’s Joe Barone
20 May 2020
From “Axe to Scalpel,” Brand Safety and Suitability Gets More Refined, Dentsu’s David Murnick
18 May 2020
The TradeDesk’s Philippa Snare: Take Time to Learn
18 May 2020
Pandemic Has Moved The OTT Industry 18 Month Ahead, Tru Optik’s Andre Swanston
10 May 2020
Getting Past the TV Upfront to an “Audience-Based World,” Omnicom’s Sullivan
6 May 2020
Roku Unveils TV Ad Buying Solution
5 May 2020
Digital Media Exec Launches National Grassroots Bake Sale for Biden Campaign
3 May 2020
“People Before Profits,” Horizon Media Founder and CEO Bill Koenigsberg
1 May 2020
Programmatic Advertising Must Align with Creative, Index Exchange CEO Andrew Casale
28 Apr 2020
It’s a New Era of Outcome-Based Guarantees, LiveRamp’s Jay Prasad
23 Apr 2020
Ampersand’s Andrew Ward: We are Moving to Audience First vs. Demo’s
23 Apr 2020
Cannes Lions Chairman Philip Thomas: A Virtual Event Is “Impossible”
22 Apr 2020
In Covid Crisis, Hoax Sites Proliferate, NewsGuard’s Steve Brill
20 Apr 2020
FreeWheel Unifies Direct, Programmatic TV Buys
17 Apr 2020
A Brief History of Broadcast and Cable TV: #BeetU, Session 1
15 Apr 2020
This Is an Incredibly Creative Time for Brands to Innovate, Laura Desmond
14 Apr 2020