Being one of a relatively small number of Black senior executives in the AdTech industry has been “exhausting,” says  Kerel Cooper, SVP Global Marketing at LiveIntent.

The relentless effort to fit in, to “code switch,” into a person who fits the workplace norms results in losing “bits of yourself,” he adds in this interview with Beet.TV

Seeking to build a dialogue among his colleagues of color and other under represented minorities, he joined his colleague Erik A. Requidan in founding the Minority Report podcast.  Cooper hopes that in addition to fostering a dialogue, the podcast will be guide to young people coming up in the industry.

This video is part of an ongoing Beet.TV series of interviews with men and and women of color, addressing their personal experiences and hopes for essential change addressing racial inequality. Please find additional videos here.