CANNES — Across the digital ad world, “attention” is rising as a potential metric, even a currency, to fit the new working reality. But what is “attention”, and how can it improve on the norms on offer right now? In this video interview with Tameka Kee for Beet.TV, Monique Pintarelli, Chief Revenue Officer, Teads, explains why her company […]
The writing is on the wall for one of the main ways marketers have used to targeted audiences. So what comes next? “Cookies”, small files on devices which contain client-side information about users which sites can access, were already facing a challenge from the way that modern consumers now use digital media – which is […]
Report: CMO Growth Summit Cannes 2019, presented by Teads
When shovelware has taken over, stop digging. Over the last few years of media evolution, many brands have moved in to new formats by simply re-using their old creative. That doesn’t cut it, says Jim Daily, Teads president, in this video interview with Beet.TV. The executive’s company is best known as the company which brought you […]
It is best known as the company which brought you out-stream, the video advertising format which serves auto-playing video advertising between text paragraphs in news stories. But Teads doesn’t want to be a one-trick pony. In this video interview with Beet.TV, Jim Daily, Teads president, explains how the vendor is branching out from out-stream. “That’s what […]
MIAMI – It is best known for popularizing the “outstream” ads that allow online publishers to break out of the need to have video content against which to place video ads. But now Teads wants to break out of another box – its own. Whilst the ad-tech vendor famously allowed publishers to place video ads between […]
Video ad tech vendor Teads has already made waves for introducing auto-playing video ads in between text paragraphs – in its words, “inventing” the so-called “outstream” format. Now it is set to offer interactive video ad units, too, by acquiring Brainient of the UK. The acquisition is announced on Monday. Terms are not. But Brainient’s […]
When Teads and French vendor Ebuzzing merged in 2014, the combined pair said they planned to acquire other firms. Three rounds of financing later, and the outfit looks set to do just that. The company, which helps publishers deliver auto-playing video ads between text paragraphs, just secured €43m ($47m) in debt financing from a syndicate of five banks. […]
Teads, one of the principal video “outstream” ad platforms, is introducing 360 video to its product suite, says Jim Daily, president, U.S. operations, in this interview with Beet.TV He says it is the first time that 360 videos will be served as ad units across premium publisher sites such as Conde Nast, Time Inc. and the Washington Post. […]
CANNES — By now, many advertising buyers are getting used to outstream video – the technology that lets them place video ads on pages that don’t even carry video, between text paragraphs. By and large, those ads run on publisher sites. But Teads, one of several vendors behind the technology that supports outstream, doesn’t want to […]
COLOGNE – Teads, the video ad tech platform at allows publishers to monetize video advertising in article pages, outside the conventional video pre-roll, has registered 300 percent growth, for the first 8 months of 2015. This has been primarily powered by programmatic sales of publisher inventory, says Bertrand Queseda, CEO and Co-founder in this interview with […]
CANNES – Teads, the video platform that powers video advertising into the text articles of many of the world’s top publishers including Forbes, the Guardian, the Washington Post and Le Monde, has grown quickly from its origins in Paris to be a global company which is now booking most of its revenue in the U.S. […]
CANNES — When the Media Ratings Council specced out what truly constitutes a “viewable” ad impression, in a world increasingly falling victim to fraudulent ads, ad buyers rejoiced. And then the whole system began fragmenting. Now, it seems, some customers are getting confused about which viewability trackers are right. “As viewability becomes more and more a transitionary […]
CANNES –To be effective, video ads should better align with the user experience. Those type of ads will benefit both brands and consumers more, says Pierre Chappaz, Executive Chairman at Teads, in this video interview with Beet.TV from the Cannes Lions Festival. Better ads are important because currently upwards of 70% of pre-roll ads are never seen […]
CANNES – When Paris-based Teads launched back in 2011, there was very little conversation about the viewability problems around video advertising, but that has changed and the bet by co-founder Bertrand Quesada looks like it is paying off. The company has recently raised a $30 million round and has over 400 employees in 26 cities in 18 countries. […]
The future of video advertising will be explored in a 60-minute session featuring leading publishers and media agency executives. The conversation will address the opportunities for brands to monetize video beyond the conventional in-stream ad. Topics to include mobile video, interactive ads, social streams, native video, video as display, and advertising on connected devices. The impact of […]
Teads, the adtech company that provides publishers with “outstream,” a solution to insert video advertising into editorial pages, launched a mobile SDK in March and it has been adopted by Le Monde and Forbes, says Bertrand Quesada, CEO, in this interview with Beet.TV Quesada sees robust interest in outstream for mobile as consumption moves to […]
French video ad tech company Teads has lately been shouting about the performance of its ad format InRead, which inserts auto-playing video ads between text paragraphs on major publisher sites. Now it is using a study commissioned from Nielsen to claim it outperforms its competitive video ad format technology. According to Nielsen’s comparison, more viewers of […]
FORT LAUDERDALE — “Out-of-stream” video ad tech supplier Teads is targeting global expansion in 2015, after it raised another $30m in funding in January. Speaking with Beet.TV, North America GM Jim Daily expects “more expansion” this year: “We’ve opened up in the US. We’re going to be expanding further in to Canada and some other key markets. We’ve […]
FORT LAUDERDALE — Video ad tech vendor Teads is getting ad buyers buzzing with its new take on video ad formats – letting specialist text publishers insert auto-playing video ads between their paragraphs. But how successful can this model be when readers can simply scroll past the video ads to silence and hide them? “Our […]