IAB

NEW YORK — The artificial intelligence summary is the first thing anyone sees after conducting an online search. The content that follows those summaries are increasingly AI-driven. That creates complex trust scenarios where artificial intelligence agents act autonomously on behalf of humans while learning and adapting to anticipate user preferences without direct oversight. “Over 50% […]

For years, brands have treated influencers as glorified billboards while simultaneously judging them by conversion metrics they were never designed to deliver. The result has often been a mismatch between brand goals and measurement, with creators consistently under-credited for the discovery, trust-building, and purchase intent they generate before a single transaction occurs. That disconnect is […]

NEW YORK — Physical shopping experiences are far from dead for younger consumers, despite the view that Gen Z lives are primarily lived within the confines of TikTok. That realization is reshaping how brands think about the consumer journey. But there’s a sticking point: how can brands tap into authentic discovery moments that balance digital […]

NEW YORK — Connected TV and commerce have become inseparably linked as streaming platforms increasingly partner with retailers and closed-loop attribution systems enable direct measurement of advertising’s impact on purchase behavior. “You don’t really talk about commerce anymore without thinking about CTV,” Jamie Finstein, vp, Media Center at IAB, told Beet.TV contributor David Kaplan at […]

A confluence of major sporting events, election spending, and rapid artificial intelligence adoption is set to make the U.S. advertising market grow faster than many anticipated this year. The IAB expectation shared with Beet.TV suggests a nearly double-digit expansion, suggesting robust health despite lingering economic uncertainty. Underpinning this growth are three distinct drivers: A slate […]

Is the honeymoon over for commerce media? After five years of what one industry leader calls “easy growth,” the sector now faces harder questions about sustainability, shared language, and whether it can truly integrate into the broader advertising ecosystem. With ad spend forecasted to exceed $150 billion across the US and Europe, according to IAB […]

PALM SPRINGS, CALIF. — Perhaps it’s because the creator economy is so unlike traditional forms of media that it’s still not quite seen as “essential” by advertisers as much as consumers do. But that appears to be changing, as brands shift from tacking creators onto campaigns to building storytelling with influencers at the center. “About […]

PALM SPRINGS, CALIF. — Excessive artificial intelligence disclosure labeling could be too much of a well-intentioned thing. Aside from stoking  consumer burnout on one hand, the impact could potentially harm advertisers by highlighting AI usage that splits audience perceptions between creativity and inauthenticity. “The risk of transparency is if you over label everything, consumers will […]

Artificial intelligence is often hailed as the solution to advertising’s most persistent measurement headaches, but could itn be doing more to illuminate the problem than to solve it? After all, AI is only as good as the data it is fed. That means the perennial challenges of fragmented platforms, data silos, and inconsistent taxonomies risk […]

PALM SPRINGS, CALIF. — Ad success in using artificial intelligence depends on strong first-party data signals combined with consumer permission to operate reputably as the world shifts from recognition-based to permission-based systems. “How do you feel about a nameless, faceless algorithm making decisions about what offer you get, what credit score you have, even what […]

PALM SPRINGS, CALIF. — Buy-side decisions are moving closer to publishers. The shift, enabled by the IAB’s artificial intelligence maintenance “containerization project,” brings greater focus to where ad impressions actually originate rather than sending requests to distant infrastructure and waiting for responses. “Historically, the sell side operated at great lengths to the buy side. We […]

The artificial intelligence revolution could transform a wide variety of aspects of the media campaign lifecycle – yet most industry players are still in the foothills of implementation. Despite the transformative potential of both generative AI and emerging agentic AI technologies across media planning, buying, optimization and analysis, only about a third of companies have […]

The creator economy is exploding and expanding, as influencer marketing gives way to real creator engagements and as more individuals start recording, writing and publishing for themselves. However, some in marketing worry the sphere is also hampered by a lack of standardized practices and industry-wide benchmarks. How can such a dynamic industry navigate the intricacies […]

PALM SPRINGS, Calif. — A new, “business-friendly” US presidential administration will be “very positive” for the digital media and advertising industry, according to the digital ad industry’s representative body. The change in leadership brings a new approach to regulation, particularly at the Federal Trade Commission (FTC), where a new chair is expected to adopt a […]

Do consumers want a free and open internet or do they want robust data privacy legislation? The answer is both, according to new research from the Interactive Advertising Bureau suggests. The research, “Striking the Balance: The Consumer Perspective on Privacy, Preference, and Personalization“, found 80% of U.S. consumers prefer free internet access supported by ads […]

At the IAB Annual Leadership Meeting (ALM), January 26 to 28, in Palm Springs, IAB will unveil a new consumer privacy study that challenges misconceptions surrounding “commercial surveillance.” Building upon last year’s study, “The Free and Open Ad Supported Internet,” this year’s research delves into consumers’ actual privacy concerns related to advertising. “You’re going to […]

They have been two of the fastest-growing consumer media in recent years. Now the digital ad industry’s umbrella group sees a brighter future at their fusion. The intersection of Connected TV (CTV) and podcasting represents one of the most dynamic frontiers in digital media, promising innovative ways for advertisers to engage with audiences, according to […]

Are you reaching your customers where they are spending the most time? Nearly 80% of all US consumers are now watching digital video monthly, with the average person tuning in for over four hours a day. That’s an extra 30 minutes per day compared with just two years ago. “As more content comes online and […]

MARCO ISLAND, FL — With the proliferation of first-party data, retailers are no longer mere sellers; they’ve transformed into full-fledged media companies, wielding personalized messaging and closed-loop measurement to capture both online and in-store insights. This significant shift has brands and smaller retail platforms alike rethinking strategies to maintain relevance and drive consumer engagement. In this […]

MARCO ISLAND, FL — After a few years in which the rise of ad blockers and subscription content reframed advertising as intrusive, the digital ad industry’s umbrella body is coming out batting for the ad-supported internet. The IAB just released The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange, a […]