Jeremy Arditi

The open internet continues to serve as a powerful channel for advertisers seeking scale and accessibility. But the advent of generative AI is rapidly reshaping how that potential is realized. The technology is ushering in “a unique opportunity to gain even more precision and relevance,” said Jeremy Arditi, co-president and chief business officer, Americas, at […]

CANNES — The changing face of television advertising is a hot topic among digital innovators, as discussions intensify around experimental technology and consumer-first design. With massive streaming migrations and the rise of artificial intelligence (AI) within the sector, executives descended on Cannes Lions to debate the latest. Beet.TV was fortunate to host some of those […]

CANNES – The popularity of ChatGPT, a chatbot powered by generative artificial intelligence that’s adept at creating a variety of text-based content, has helped to ignite interest in the technology among media and marketing executives. That group includes attendees of the Cannes Lions International Festival of Creativity. The term “AI” is among the five key […]