Teads, one of the principal video “outstream” ad platforms, is introducing 360 video to its product suite, says Jim Daily, president, U.S. operations, in this interview with Beet.TV

He says it is the first time that 360 videos will be served as ad units across premium publisher sites such as Conde Nast, Time Inc. and the Washington Post.

While he calls it a unique and “cutting edge” development in advertising close to VR, he notes that it is early days — and that creative agencies need to start producing 360 video ads.  He expects that the recent move by Facebook with its 360 video unit will serve as catalyst for the industry.