Media Planning & Buying

Many Agencies Still Have Media Silos: Amobee’s Smolin
Many Agencies Still Have Media Silos: Amobee’s Smolin
2 Mar 2020
NBCU’s Luongo: ‘Powerful Content Creates the Best Environment for Advertising’
NBCU’s Luongo: ‘Powerful Content Creates the Best Environment for Advertising’
2 Mar 2020
Addressable Is More Than TV Targeting: DISH’s Arrix
Addressable Is More Than TV Targeting: DISH’s Arrix
20 Feb 2020
Furious’s Swartz: Sellers Must Focus on Portfolio Optimization
Furious’s Swartz: Sellers Must Focus on Portfolio Optimization
17 Feb 2020
Addressable Extends Ads’ National Reach: DISH’s Arrix
Addressable Extends Ads’ National Reach: DISH’s Arrix
29 Jan 2020
AdTech Doyenne, Target’s Kristi Argyilan, to Headline the Beet Retreat in San Juan Feb 5-7
AdTech Doyenne, Target’s Kristi Argyilan, to Headline the Beet Retreat in San Juan Feb 5-7
26 Jan 2020
Ampersand Launches ‘The AND Platform’ to Unify Audience and Measurement Across Inventories
Ampersand Launches ‘The AND Platform’ to Unify Audience and Measurement Across Inventories
23 Jan 2020
New Dawn For TV Upfronts: Amobee’s Smolin
New Dawn For TV Upfronts: Amobee’s Smolin
22 Jan 2020
With Upfronts Around The Corner, Neutrality Is King: LiveRamp’s Prasad
With Upfronts Around The Corner, Neutrality Is King: LiveRamp’s Prasad
20 Jan 2020
“Hurry Up!” Group M’s Matt Sweeney Urges Broadcasters to Migrate to CTV
“Hurry Up!” Group M’s Matt Sweeney Urges Broadcasters to Migrate to CTV
16 Jan 2020
Hearts & Science CEO Matts: Buyers Should Look at Streaming the Way Consumers Do
Hearts & Science CEO Matts: Buyers Should Look at Streaming the Way Consumers Do
2 Jan 2020
Advanced TV Brings All Hands To The Pump: Finecast’s Caxton
Advanced TV Brings All Hands To The Pump: Finecast’s Caxton
17 Dec 2019
Brands Want To Navigate The OTT Ad Maze: Dentsu’s Lewis
Brands Want To Navigate The OTT Ad Maze: Dentsu’s Lewis
5 Dec 2019
GroupM’s Norman: You Get Out What You Put In to Addressable TV
GroupM’s Norman: You Get Out What You Put In to Addressable TV
5 Dec 2019
The Marriage Of Digital & TV: Spectrum Reach’s Norris
The Marriage Of Digital & TV: Spectrum Reach’s Norris
4 Dec 2019
MAGNA’s Anson: OTT Is a Complement to Linear TV
MAGNA’s Anson: OTT Is a Complement to Linear TV
3 Dec 2019
Skylar Kim and Jen Taylor: ‘Trying and Learning’ Paramount to Tune-In Marketing Partnership
Skylar Kim and Jen Taylor: ‘Trying and Learning’ Paramount to Tune-In Marketing Partnership
2 Dec 2019
Horizon Media’s Rose: Don’t Underestimate Linear TV
Horizon Media’s Rose: Don’t Underestimate Linear TV
19 Nov 2019
WarnerMedia Focused On Unlocking National Addressability: Aversano
WarnerMedia Focused On Unlocking National Addressability: Aversano
19 Nov 2019
Smart TV Is Pulling Ad Spend Back From Digital: Horizon’s Campanelli
Smart TV Is Pulling Ad Spend Back From Digital: Horizon’s Campanelli
15 Nov 2019