Media Planning & Buying

Georgia-Pacific CMO Bergsma: Investing in Employees Leads to Better Outcomes
17 Oct 2019
Accenture’s Brand Consulting ‘Rips Up The Rule Book: Mendonça
13 Oct 2019
Dunkin’s Weisman: Constant Innovation Is Key to Survival
10 Oct 2019
Triad to Help Brands Build Shopper Marketing Strategies Via New Unit
9 Oct 2019
Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing
8 Oct 2019
OpenAP Grows Up: Next Step Is To Become A Marketplace, New CEO Levy Says
8 Oct 2019
‘Bigger Than Google’: Meredith’s McCreery On Rebooting Media Sales
7 Oct 2019
The Best Way to Deal With Disruption Is to Lead It: P&G’s Pritchard
4 Oct 2019
Local TV Can Easily Flip To Impressions: Hearst’s Wertlieb
4 Oct 2019
Email Is Under-Used And Episodic: Epsilon’s Benyo
3 Oct 2019
Magna’s Anson Wants AVOD Wave With ‘Light’ Ad Load
24 Sep 2019
How Data Trends Are Re-Shaping Ad Prices: Hearts & Science’s Pagliuca
24 Sep 2019
Optimized Creative Drives Results: Celtra’s Mikek
19 Sep 2019
Connect, Don’t Build: Norman Advises On Ad-Tech
19 Sep 2019
The End Of ‘Point Solutions’?: GroupM’s Hanlon On Vendor Wars
18 Sep 2019
Strong Buying with Great Efficiency are Top Tools for Brands, Mindshare’s Bitterman
9 Jul 2015
Havas Embraces Wave of Big Marketer Media Reviews
25 Jun 2015
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