POSSIBLE 2026

TV Measurement Needs Maslow’s Hierarchy, More AI, Fewer Dashboard Hostages: EDO CEO Kevin Krim
27 May 2026
Fluent’s Matt Conlin: Programmatic Infrastructure Hasn’t Caught Up to Post-Transaction Performance
27 May 2026
Butler/Till’s Gina Whelehan: Healthcare Marketers Must Adapt to AI Impact on Patient Search Behavior
25 May 2026
EssilorLuxottica’s Caroline Proto: Is There More to TV And Digital Video Than Driving Upper Funnel Awareness?
25 May 2026
TV’s ‘Front Door’ Now Comes With Deterministic Data and a Side of AI: Roku’s Lauren Benedict
20 May 2026
For Pharma Advertising, an Authentic Human Touch Is Still the Best Medicine
19 May 2026
Channel Factory’s Nico Greco: Brand Safety Rules were ‘Designed for Human Authors,’ not AI-Generated Content
18 May 2026
Brand vs. Performance Is a False Choice, Says StackAdapt’s CMO
18 May 2026
Digital Advertising Measurement Is Broken, and Offline Signals are the Fix: Padsquad
17 May 2026
Pharma Brands are Missing CTV’s ‘Halo Effect,’ Says CMI Media Group’s Miller
17 May 2026
Goodway Group’s Paul Frampton: TV and Digital Disciplines Were ‘Two Different Things,’ now ‘Almost One and the Same’
13 May 2026
Magnite’s Sean Buckley: What Supply Side Consolidation Means to the Buy Side
13 May 2026
TV Advertising Finally Learned to Count Past Gross Ratings Points: WBD’s David Porter
11 May 2026
IAS’s Lisa Utzschneider: Total TV brings linear transparency to CTV
11 May 2026
Is Measurement the Missing Link for Pharma Brands Embracing CTV?
11 May 2026
Smartly’s Laura Desmond: Marketers Need ‘New Creative System’ for AI’s Volume Explosion
10 May 2026
Your TV Ads Start on the Home Screen, Whether You Like It or Not: Teads CEO David Kostman
10 May 2026
Why Time Is the Most Democratic Asset – and Brands Should Treat It That Way
10 May 2026
CTV Democratizes Big-Screen Moments for Niche Healthcare Brands, DeepIntent CEO Says
6 May 2026
Evan Hovorka Pitches Albertsons as Retail Media Powerhouse
6 May 2026
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