Media Planning & Buying

Strong Results from Cable TV Spurred Shift in Media Buys: Grubhub’s Alex Weinstein
23 Sep 2020
Consumer Focus Drives Omnichannel Strategy: Forrester’s Jim Nail
21 Sep 2020
Paid Social Requires ‘Being a Strategist at Heart’: Essence’s Deborah King
18 Sep 2020
TV Nets Now Agile, Flexible with Upfront at a Pivot Point, GM CMO Deborah Wahl
16 Sep 2020
Rishad Tobaccowala: Business In Post COVID-19 will be the “New Strange”
3 Sep 2020
Better Planning Needed For Connected TV Ads: Kantar’s Tillou
24 Aug 2020
Marketers Seek More Insights on Programmatic Ads: Forrester’s Joanna O’Connell
16 Aug 2020
‘Buyers-First’ Mentality Drives Ad Sales Strategy: AMC’s Kim Kelleher
12 Aug 2020
Acquisitions Transform Mediaocean Into a Global Powerhouse
11 Aug 2020
Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks
17 Jul 2020
Finding Alternate Content & Context For Advertisers: WarnerMedia’s Chaturvedi
5 Jul 2020
Marketers Seek Ad Flexibility Like Digital Platforms Offer: Omnicom’s Sal Candela
2 Jul 2020
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
30 Jun 2020
Tubi Delivers Audiences Not Reached by Linear TV: Fox’s Marianne Gambelli
30 Jun 2020
Is CTV Siphoning Off Dollars from Linear? It’s Complicated: #BeetU, Session 9
16 Jun 2020
‘We Need the Upfront to Move From the 20th to the 21st Century’: Essence’s Gerber
15 Jun 2020
Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace
10 Jun 2020
Pandemic Speeds AVOD Growth Among Subscription-Weary Viewers: UM Worldwide’s Stimmel
9 Jun 2020
How TV Sellers Can Maximize Yield by Hedging Their Bets: #BeetU, Session 7
27 May 2020
The TradeDesk’s Philippa Snare: Take Time to Learn
18 May 2020
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