Media Investment

During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
13 Jul 2020
Standard Media Index Has Roadmap for Growth As Tatta Joins
Standard Media Index Has Roadmap for Growth As Tatta Joins
8 Jul 2020
“Back to the Drawing Board” as Marketers Seek Agility in Media Investment, OMD’s Colonna
“Back to the Drawing Board” as Marketers Seek Agility in Media Investment, OMD’s Colonna
19 Jun 2020
A Tipping Point in TV Ad Buying: Linear First is “Backwards,” 360i’s Warburton
A Tipping Point in TV Ad Buying: Linear First is “Backwards,” 360i’s Warburton
18 Jun 2020
Amplifi’s Lewis Looks To Reboot Seller Relationship With Cost, Flexibility In Mind
Amplifi’s Lewis Looks To Reboot Seller Relationship With Cost, Flexibility In Mind
17 Jun 2020
Scatter Market Is Rebounding Into Third Quarter: ViacomCBS’s Ross
Scatter Market Is Rebounding Into Third Quarter: ViacomCBS’s Ross
15 Jun 2020
‘We Need the Upfront to Move From the 20th to the 21st Century’: Essence’s Gerber
‘We Need the Upfront to Move From the 20th to the 21st Century’: Essence’s Gerber
15 Jun 2020
‘We Made a Huge Bet on Streaming’: Hershey’s CMO Baskin
‘We Made a Huge Bet on Streaming’: Hershey’s CMO Baskin
11 Jun 2020
VAB’s DeLauro to Advertisers: Maintaining Share of Voice is Essential Now
VAB’s DeLauro to Advertisers: Maintaining Share of Voice is Essential Now
8 Jun 2020
With $400 Million Novo Nordisk Win, Wavemaker’s Amanda Richman is Set on “Provoking” Clients
With $400 Million Novo Nordisk Win, Wavemaker’s Amanda Richman is Set on “Provoking” Clients
28 May 2020
How TV Sellers Can Maximize Yield by Hedging Their Bets: #BeetU, Session 7
How TV Sellers Can Maximize Yield by Hedging Their Bets: #BeetU, Session 7
27 May 2020
COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
5 May 2020
“People Before Profits,” Horizon Media Founder and CEO Bill Koenigsberg
“People Before Profits,” Horizon Media Founder and CEO Bill Koenigsberg
1 May 2020
Don’t Furlough The Future: Finecast’s Nielsen Warns TV Against Tech Cuts
Don’t Furlough The Future: Finecast’s Nielsen Warns TV Against Tech Cuts
24 Apr 2020
Walled Gardens Will Benefit From Pandemic: Fromm
Walled Gardens Will Benefit From Pandemic: Fromm
9 Apr 2020
TV’s Virus Ad Slump Means Bargain Inventory: Thinkbox’s Clay
TV’s Virus Ad Slump Means Bargain Inventory: Thinkbox’s Clay
9 Apr 2020
Pandemic Media Trends In Focus: Total Media’s Duff
Pandemic Media Trends In Focus: Total Media’s Duff
9 Apr 2020
Digital Will Accelerate Through V-Shaped Recession: Sorrell
Digital Will Accelerate Through V-Shaped Recession: Sorrell
2 Apr 2020
Many Roads To Buy: Viacom’s Zilberbrand On Marketplaces & More
Many Roads To Buy: Viacom’s Zilberbrand On Marketplaces & More
12 Mar 2020
Furious’s Swartz: Sellers Must Focus on Portfolio Optimization
Furious’s Swartz: Sellers Must Focus on Portfolio Optimization
17 Feb 2020