Dealing with the immediate impact of the COVID-19, with the agency’s 125 clients, was a sort of “massive triage,” says Bill Koenigsberg, CEO and Founder of Horizon Media, the largest privately-owned media buying agency, in this interview with Beet.TV
It’s been difficult, but he sees the agency coming out of the crisis stronger, as it did after the 2008/2009 financial crisis. The team is the driver of success and says that the agency does not plan layoffs or furloughs. “People before profits,” he states.
While ad spending for Q2 will be a “disaster,” he predicts small upticks in Q3 and Q4. All, however, with the caveat that the virus does not come back in strength in the fall.