She calls it “positive provocation” – a strategy of challenging clients. For Wavemaker U.S. CEO Amanda Richman, it seems to be a winning approach for both managing clients and winning new ones, she explains in this interview with Beet.TV
The GroupM agency recently landed the Novo Nordisk Danish pharmaceutical giant with a reported annual media spend of $400 million.
Richman talks about managing the agency virtually and how this has lead to increased productivity. “Remote work is bringing us closer,” she says.
