She calls it “positive provocation” – a strategy of challenging clients.  For Wavemaker U.S. CEO Amanda Richman, it seems to be a winning approach for both  managing clients and winning new ones, she explains in this interview with Beet.TV

The GroupM agency recently landed the Novo Nordisk Danish pharmaceutical giant with a reported annual media spend of $400 million.

Richman talks about managing the agency virtually and how this has lead to increased productivity.   “Remote work is bringing us closer,” she says.