With $400 Million Novo Nordisk Win, Wavemaker’s Amanda Richman is Set on “Provoking” Clients

She calls it “positive provocation” – a strategy of challenging clients. For Wavemaker U.S. CEO Amanda Richman, it seems to be a winning approach for both managing clients and winning new ones, she explains in this interview with Beet.TV

The GroupM agency recently landed the Novo Nordisk Danish pharmaceutical giant with a reported annual media spend of $400 million.

Richman talks about managing the agency virtually and how this has lead to increased productivity. “Remote work is bringing us closer,” she says.

By Andy Plesser on May 28, 2020May 29, 2020 @beet_tv

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