Media Investment

Innovation Needed To Solve Media’s Silent Accounting Problems: Hudson MX’s Batson
21 Mar 2021
Upfront Ad Buying Going Digital – And Siloed, Zenith’s Vendetti Says
18 Mar 2021
Pooja Midha Joins Comcast Advertising, Following Her “North Star” to TV Transformation
11 Mar 2021
Ad-Spend Data Provide Competitive Advantage: Mediabrands’ Chris Herlihey
7 Mar 2021
Cookieless Future Renews Focus on Sustainable Media: MiQ’s Jason Furlano
2 Mar 2021
Media Fragmentation Drives Demand for Spend Data: OMG’s Nicolas Grand
25 Feb 2021
Of Automation & Ethics: Kinesso’s Paolozzi On Brands’ Quest For Better
10 Jan 2021
Fixed Fees Are Fairer: Beeswax’s Jones
19 Dec 2020
Header Bidding Is Coming To TV: PubMatic’s Chowla
17 Jul 2020
During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
13 Jul 2020
Standard Media Index Has Roadmap for Growth As Tatta Joins
8 Jul 2020
“Back to the Drawing Board” as Marketers Seek Agility in Media Investment, OMD’s Colonna
19 Jun 2020
A Tipping Point in TV Ad Buying: Linear First is “Backwards,” 360i’s Warburton
18 Jun 2020
Amplifi’s Lewis Looks To Reboot Seller Relationship With Cost, Flexibility In Mind
17 Jun 2020
Scatter Market Is Rebounding Into Third Quarter: ViacomCBS’s Ross
15 Jun 2020
‘We Need the Upfront to Move From the 20th to the 21st Century’: Essence’s Gerber
15 Jun 2020
‘We Made a Huge Bet on Streaming’: Hershey’s CMO Baskin
11 Jun 2020
VAB’s DeLauro to Advertisers: Maintaining Share of Voice is Essential Now
8 Jun 2020
With $400 Million Novo Nordisk Win, Wavemaker’s Amanda Richman is Set on “Provoking” Clients
28 May 2020
How TV Sellers Can Maximize Yield by Hedging Their Bets: #BeetU, Session 7
27 May 2020
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