Media Investment

Biggest Surprise in Omnicom-IPG Deal Is How Many Brands Survived: Madison and Wall’s Brian Wieser
Biggest Surprise in Omnicom-IPG Deal Is How Many Brands Survived: Madison and Wall’s Brian Wieser
1 Dec 2025
For Zenith’s Hartofilis, CTV is Remaking TV’s Reach in a ‘Smarter Way’
For Zenith’s Hartofilis, CTV is Remaking TV’s Reach in a ‘Smarter Way’
1 Dec 2025
OpenX’s Erika Loberg: Race-to-Bottom CPMs Threatens Premium Content Creation
OpenX’s Erika Loberg: Race-to-Bottom CPMs Threatens Premium Content Creation
30 Nov 2025
Blurring Lines, Collapsing Funnels & Partnering-Up: Unilever’s Sobol On Next Year In Media
Blurring Lines, Collapsing Funnels & Partnering-Up: Unilever’s Sobol On Next Year In Media
20 Nov 2025
Infillion’s Bill Todd: AI Agency ‘Democratization’ Is Here. What Does That Really Mean for Marketers and Agencies?
Infillion’s Bill Todd: AI Agency ‘Democratization’ Is Here. What Does That Really Mean for Marketers and Agencies?
11 Nov 2025
Building Partnerships that Deliver Real Value for Brands: Mediahub’s Stephan Indich on Flexibility, Data, Power of Audio
Building Partnerships that Deliver Real Value for Brands: Mediahub’s Stephan Indich on Flexibility, Data, Power of Audio
2 Nov 2025
Flexibility, Retail Media and CTV Key to Future-Proofing Media Strategies: UM’s Marcy Greenberger
Flexibility, Retail Media and CTV Key to Future-Proofing Media Strategies: UM’s Marcy Greenberger
26 Oct 2025
Dollar General’s DG Media Network Expands Data Collaboration and Personalization Efforts
Dollar General’s DG Media Network Expands Data Collaboration and Personalization Efforts
19 Oct 2025
Horizon Media’s Alex Stone: Gaming Remains Underrepresented When It Comes to Ad Spend
Horizon Media’s Alex Stone: Gaming Remains Underrepresented When It Comes to Ad Spend
5 Oct 2025
‘Investment-Led Creativity’ Helps Brands Maximize Impact of Advertising: Zenith’s Heather Sparks
‘Investment-Led Creativity’ Helps Brands Maximize Impact of Advertising: Zenith’s Heather Sparks
24 Aug 2025
To Buy or Not To Buy? EXTE’s AI Makes the Call on Ad Impressions
To Buy or Not To Buy? EXTE’s AI Makes the Call on Ad Impressions
2 Jul 2025
Sir Martin Sorrell: AI, Geopolitics and Efficiency are Reshaping Advertising’s Future
Sir Martin Sorrell: AI, Geopolitics and Efficiency are Reshaping Advertising’s Future
16 Jun 2025
Pfizer’s Josh Palau: In-House Media Teams Create Speedy ‘Goal Alignment’
Pfizer’s Josh Palau: In-House Media Teams Create Speedy ‘Goal Alignment’
21 May 2025
Digitas’ Nadeau: AI Is An Accelerant, Creative Is The Next Frontier
Digitas’ Nadeau: AI Is An Accelerant, Creative Is The Next Frontier
6 May 2025
Life After Upper-Funnel: Mediaocean’s Bill Wise on TV’s Performance-Driven Efficiency Quest
Life After Upper-Funnel: Mediaocean’s Bill Wise on TV’s Performance-Driven Efficiency Quest
1 May 2025
Tariff Turmoil Threatens Ad Market Stability: Madison and Wall’s Brian Wieser
Tariff Turmoil Threatens Ad Market Stability: Madison and Wall’s Brian Wieser
6 Apr 2025
Tariff Shockwaves Rattle Adtech Sector: LUMA CEO Terence Kawaja Warns of Industry Fallout
Tariff Shockwaves Rattle Adtech Sector: LUMA CEO Terence Kawaja Warns of Industry Fallout
6 Apr 2025
Fragmented Media Landscape Has Room to Consolidate: Spark Foundry’s Lisa Giacosa
Fragmented Media Landscape Has Room to Consolidate: Spark Foundry’s Lisa Giacosa
6 Mar 2025
Let’s Help the Children of Puerto Rico During This Time of Uncertainty
Let’s Help the Children of Puerto Rico During This Time of Uncertainty
18 Feb 2025
Retailers Struggle to Leverage Programmatic for Onsite Monetization: PubMatic’s Mian
Retailers Struggle to Leverage Programmatic for Onsite Monetization: PubMatic’s Mian
10 Feb 2025