Measurement

Brands Need To Break Data Silos: LiveRamp’s Grammier
31 Oct 2019
Under LiveRamp, Data + Math Eyes International Expansion: Hoctor
30 Oct 2019
TV Companies Partnering Better With Agencies: Amobee’s Smolin
30 Oct 2019
There’s a Data Arms Race Going on Right Now: Zenith Media’s Hartofilis
30 Oct 2019
New TV Platforms Must Unite To Reduce Friction: MTM’s Watts
29 Oct 2019
New TV Value Chain Must Play As A Team To Reach Scale: FreeWheel’s Baer
29 Oct 2019
Cannes Lions 2020: Focus on Business Outcomes, Purpose and Sustainability, Content Chief Charlotte Williams Tells Beet.TV
28 Oct 2019
Publishers Must Collaborate For Planning Scale: Janus’ Shimmel
28 Oct 2019
Mythbusting with LiveRamp Video GM Allison Metcalfe
24 Oct 2019
PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying
23 Oct 2019
The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott
23 Oct 2019
Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year
22 Oct 2019
Ampersand Calls On TVSquared To Measure TV Ad Outcomes
21 Oct 2019
Multiple Media Channels Drive the Flywheel: Chipotle’s Perdue
20 Oct 2019
SAP’s Tillman Has Fun Finding Influencers Through TV
17 Oct 2019
Marketers Need to React in Real Time: MillerCoors’ Feinberg
17 Oct 2019
Fox’s Callahan: OpenAP Will Add Value For All Participating Parties
15 Oct 2019
Streaming Is in the Age of Acceleration: Pluto TV’s Morganstern
14 Oct 2019
WFA’s Loerke Is Up For The Fight With Tech Platforms
14 Oct 2019
OpenSlate Will Expand Video Scores To New Publishers: CEO Henry
11 Oct 2019